The Game Of Network Public Opinion In Different Social Main Body And Its Governance

Network public opinion is the mapping of social public opinion in network space and the direct reflection of social public opinion.With the rapid increase in the number of Internet users,the governance of network public opinion is of great significance.However,due to the distinctive "Chinese characteristics" of the concept of "public opinion",it is difficult to find reference documents for the study of online public opinion governance in foreign countries.In addition to the current lack of governance level in China and the characteristics of netizens' blindness and impetuous caused by psychological factors,the research field of network public opinion governance needs to be supplemented by a large number of fresh blood.Therefore,it is necessary to study the related problems in this field in detail.In order to clearly understand the normal or situation of the current network public opinion.This paper uses the equilibrium analysis method of game theory to investigate the interaction of different social subjects in the evolution of public opinion,and the equilibrium that may be reached finally.Using literature analysis and case study of network public opinion management three subjects:the government,media and Internet users of the respective features and internal mechanism are analyzed and expounded,to respectively from the perspective of different main body and the public opinion from the different situations the incident will likely to results,and analyzes the different main body in each result can get the benefits and costs.At the same time,it finds out the various background factors that cause the current equilibrium situation,and leads to the following analysis of the necessity of government governance and its deficiencies.By combining some experience of western countries in the field of network governance,this paper summarizes some inspirations on the governance of network public opinion,and obtains some strategic choices in the field of network public opinion governance through these inspirations.These strategies include the top-level design of network public opinion governance,the concept and mechanism of public opinion management,the three aspects of network environment,as well as the two suggestions of actively coordinating other social subjects and using new technologies to improve the effect of network public opinion governance.It is hoped that these analyses and suggestions can provide references for China's online public opinion management.