How Sports Consumption Value Changes On The "Internet+"

With the continuous development of society and the improvement of people’s living standard,the demand for material life has been gradually improved.The consumption of sports has also been improved with the growth of our economy.The study of sports consumption has become a hot topic again.Close contact with the value of sports consumption research is more for sports consumption to provide a series of theoretical and practical guidance.In today’s times,the popularity of the Internet in people’s lives is as essential as the application of electricity.The Internet and the various industries are also more and more common,"thirteen" period,the state has proposed Internet + action plan,hope that through the Internet and the traditional industry close ties continue to promote the overall development of the industry.In this call,people’s sports consumption has also received the impact and impact,through this perspective to see the value of sports consumption changes,is conducive to correctly guide the sports consumer values,promote the steady development of sports industry.This paper uses the methods of literature,logic analysis,questionnaire survey and induction deduction to study the Internet from the perspective of consumer behavior,consumer value theory as the basic framework,based on the survey of sports consumption statistics,and this plan in the context of the value of residential sports consumption evolution process.By analyzing the empirical data,draw a conclusion:1.With the “Internet +” action plan,people use the excess means of production has not only practical items,but a symbolic consumer goods,the value of residential sports consumption is weakened,symbols symbolically prominent.2.It is the pace of life to speed up,people’s leisure time has been increased,the enthusiasm of the participation of sports activities to improve the residents of the sports consumer social values ??began to show a conspicuous propensity to consume,pulling high-end sports consumption become a new fashion.3.It brings the O2O model on people’s consumption patterns have had a certain impact,follow the trend of consumption as a consumer trend.The emotional value of the residents’ consumption of sports is influenced by habitual consumption and psychological demand of the consumer,and gradually tend to be branded.4.The development of science and technology makes the residents’ sportsconsumption from material consumption such as sports clothing and sports equipment to service-oriented consumption changes,the consumer’s cognitive value shows the pursuit of non-materialized value tendencies.5.The traditional residential sports consumption is simple,simple,and less selective.With the popularization of Internet + action plan,the value of residential sports consumption has changed and gradually been personalized,fashion,and diversified modern consumption replace.