The Development Of Sports Leisure Tourism Circle Around Chaohu In Background Of Administrative Division Adjustment

With the rapid development of China's sports industry and the maturity of the market system of the tourism industry,the sports tourism industry,which is the integration of the sports industry and the tourism industry,is facing the opportunity of development.The sports leisure tourism industry in Chaohu rim area is highly valued by the provincial government,and the current development momentum is in the rising stage.In this background,this paper uses the methods of literature,investigation method,logical analysis method,Delphi method and mathematical statistics to do a research about the development of sports leisure tourism industry in Chaohu rim area.At the same time the SWOT analysis model is used in discussion of the internal and external factors.This study aims to analyze Chaohu sports leisure tourism resources,spatial distribution characteristics,development status,the development potential and to establish the overall awareness of regional leisure tourism,making sure the rich Chaohu resources can be fully rationally used.Research shows that:1.After the adjustment of administrative divisions,Chaohu rim region is in the initial stage of development,its water quality needs to be improved,the infrastructure is weak,and the protection of sports tourism resources is insufficient.2.Chaohu rim is lack of sports and leisure tourism professionals training and introduction,the construction of sports talent team can not adapt to the rapid development of the situation,the lack of high-quality sports management personnel.3.Chaohu rim as same as many city sports tourism circle theme.4.The blind development of sports tourism resources in Chaohu rim and the lack of cooperation mechanism with other industries have also become the drawbacks of its development.In view of the above situation,some suggestions are put forward:1.Giving full play to the guiding role of the government in the development of resources,and take more ways to increase publicity;2.Strengthening regional co-ordination and cooperation,and increase tourism market development efforts;3.Improving the sports tourism market system of Chaohu rim,and strengthen the diversification of financing channels;4.Establishing the brand strategy of sports tourism in Chaohu rim,and shape the image of sports leisure tourism;5.The sports leisure tourism education,and training sports special service personnel of Chaohu rim should be improved;6.To speed up the development of sports tourism products in Chaohu rim and create leisure tourism boutique projects;7.In Chaohu rim,we should attach importance to the sports tourism infrastructure and integrate the tourism resources of the theme project.