Research On The Development Of Leisure Sports Tourism Based On SWOT

The Eighteenth National Congress of the CPC,In order to develop the ocean,utilize the ocean,improve the utilization of marine resources,and develop the marine economy,in twenty-first Century,it became the century of our country.In 2011,the State Council officially approved the establishment of the Zhejiang Zhoushan Islands District,made in2013 by the "Silk Road Economic Belt" in twenty-first Century and "maritime Silk Road" composed of "The Belt and Road" strategy,Zhoushan marine economic development has been the national great support for Zhoushan's tourism industry ushered in a new opportunity.With the continuous progress of society,people's living standards improve,leisure,entertainment,healthy lifestyle is favored by more and more people.In recent years,both sports and tourism industry,constantly update and change.In particular,leisure sports tourism,the rapid rise of tourism has become a hot spot.Study on the development of leisure sports tourism in Zhoushan,Zhoushan City,the development of sports projects,tourism industry has a great role in promoting the economic development of Zhoushan is of great significance.In this paper,using the method of literature,expert interviews,questionnaire survey,data statistics,data processing by charts,combined with the development situation has been carried out in the Zhoushan sports tourism project on leisure sports tourism in Zhoushan city were analyzed.Through the SWOT analysis method,this paper analyzes the advantages,disadvantages,opportunities and challenges of the development of leisure sports tourism in Zhoushan.Research conclusion:1.Zhoushan has launched a number of sports tourism projects,including marathon,cycling and other international events and sailing,yacht clubs and other islands unique advantages of the project.These projects not only bring economic benefits,but also enhance the attractiveness of the city.2.The investigation,to participate in leisure sports tourism in Zhoushan city can be seen: to participate in leisure sports tourism in Zhoushan City,the male is relatively large,the young man leading strength,educated degree,leisure sports tourism in the occupation,students,staff and administrative personnel and institutions in the top three,the largest number of tourists to participate in the project is climbing,walking,swimming,cycling,running,outdoor,fishing and other projects are favored.Leisure sports tourists need to strengthen the sense of security,there are 1/3 of the number of people in the sports tourism did not do a good job of emergency preparedness.The number of days for tourists to participate in tourism is mainly concentrated in 2-3 days,the basic choice for the weekend and holidays to carry out sports tourism activities.3.The development of leisure sports tourism in Zhoushan City,with superior geographical conditions,rich natural resources,government support and other advantages,but because the traffic is relatively convenient enough,lack of safety awareness of tourists' lack of talent,affected by the season and other factors to limit.The development of leisure sports tourism in Zhoushan City,the opportunity is Chinese has entered the era of leisure tourism in this background,the convening of the International Conference of the island to build a communication platform for leisure sports tourism,island tourism product upgrade.The challenge is that there is a natural risk in the complex ocean environment and island terrain,which increases the occurrence of unexpected events and the competition between regions.To solve these problems,and puts forward some corresponding strategies: focus on the development of sports events,create characteristic sports brand;development of leisure sports,rich leisure sports type;increase investment in sports tourism,sports tourism,strengthen propaganda;the introduction and cultivation of professional talent,to popularize the safety knowledge;optimize the tourism service leisure sports,leisure sports increase tourism related activities.