Research On The Current Situation And Countermeasures Of College Students Network Opinion Leaders

The popularity of the Internet, makes the special group of the network opinion leaders quietly formed. They have a profound influence on the ecological environment of the network through influential suggestions and opinions. Complex network information affects the value judgment and value choice of college students as the main group of Internet. Making full use of the positive functions of network opinion leaders not only helps to guide the healthy development of college students and network public opinion, but also helps to enhance the effectiveness and pertinence of ideological and political education in colleges and universities. Meanwhile, the research of network opinion leaders in colleges and universities can provide empirical reference for the education authorities, and help them to understand university students' ideological trends, and grasp the initiative of public opinion, and construct a harmonious campus.Through literature analysis method, survey research method and case interview method, this study discusses the network opinion leaders that the basic theory, research situation in colleges and universities, and cultivation and guidance countermeasures.Firstly, theoretical research. On the basis of the data collected by the network opinion leaders and referring to the existing research results, to define the concept of college students network opinion leaders and systematically explain the generation, characteristics, functions, so as to determine the work of this study. Secondly, a questionnaire survey was conducted among 1000 college students in Chongqing city, depth analysis of the current situation of the network opinion leader. At the same time, selected the network opinion leader of college students as a typical case, and analysed the operation of its micro--blog and content, to sum up the ideological and political education function of college students' network opinion leaders, that is, the typical demonstration of the spread of positive energy, to encourage people to drive radiation sources and the image of fresh invisible model. Thirdly, influence research. Based on the empirical analysis, it summarizes the opportunities and challenges of college students' network opinion leaders on the ideological and political education. Finally, countermeasure research. Through the system research, from three aspects puts forward the specific guiding measures for the cultivation of network opinion leaders, that is mining and developing college students' network opinion leaders, educating and cultivating college students' network opinion leaders, guiding and regulating college students' network opinion leaders.