A Study On The Role Of "Network Opinion Leader" In The Ideological And Political Education Of College Students

The network opinion leader is a real or virtual person,group,or organization that uses the Internet as a platform,sets up or propagates network issues with the help of social hot issues,obtains higher recognition degree or public participation,and then generates higher network public opinion influence.The existence of network opinion leader not only enriches people's information acquisition source,but also changes people's way of information browsing.Among the affected groups,especially the college students,the college students are happy to communicate their views with the leaders of the network and express themselves in a free and loose environment.Compared with the college students' ideological and political education,the influence of network opinion leaders on the college students' groups is more significant And compared with the traditional ideological and political theory class,the network information transmission space is more suitable for the college students to show themselves.The information transmission process of the network opinion leader and the education information communication process of the university student's ideological and political education have internal communication points,so the network opinion leader can be introduced into the college students' ideological and political education for research,In order to better play the role of the network opinion leader in the ideological and political education of the college students,the actual effect of the ideological and political education of the college students is improved.However,the opinion leader of the network has the character of nature,and has a positive and negative effect on the role of the ideological and political education of the college students.This article onlystudies the active "network opinion leader",vodka quotation marks to show distinction.The first part,The basic theory of the "network opinion leader" and the relation with the ideological and political education of the college students,this is the logical starting point of this paper.This part analyzes and defines the "network opinion leader" according to the needs of the research,and relates to the content of the subject and the content of the ideological and political education of the college students.The mechanism of action is similar to the process of college students' ideological and political education,and the method of action is in communication with the college students' ideological and political education methods,and the communication environment and the environment of the ideological and political education of the college students,and the relationship between the "network opinion leader" and the college students' ideological and political education is discussed.The second part,the research on the role of "network opinion leader" in the ideological and political education of college students,which is the logical development of this paper,and the clear role is the basis of the function.On the basis of the definition of relationship,this chapter combines the process of ideological and political education of college students,and spreads the opinions and information from the point of view.This paper discusses the role of "network opinion leader" in the ideological and political education of college students in three aspects: transmitting and commenting on the guiding information and analyzing the issues affecting the trend of public opinion.This paper discusses the network society of "network opinion leader" from three aspects:publishing attractive social hot spots,actively guiding students to discuss after the event fermenting,and insisting on the correct tendency in the flood of information.This paper discusses the role of "network opinion leader" in the transmission of educational information from the following three aspects: setting the topic of inclined education theme,publishing comments,guiding educational information and guiding the feedback of educational information internalization.It lays a foundation for further research on the reasons why the role is brought into play.The third part,The reason analysis of the "network opinion leader" 's role in the ideological and political education of the college students,which is the logical agent in this paper.The function analysis is based on the analysis of the second part,from the educators,the educational object,the college students' group,the educational effect and the educational information,the paper discusses the lack of guidance on the intervention of the ideological and political education of the college students,The paper discussesthe network of the ideological and political education of the college students in four aspects: the lack of information control and technical ability of the educator,the disjunction between the educational methods and the network life of the college students,the expression of the content of the education and the lack of the appeal.The lack of adaptability is urgently needed to bridge the cause of the role of the "" The Analysis of the Ideological and Political Education of the University Students in the Three Aspects of the Ideological and Political Educators and the Public Opinion and the Dual Identity;" of the " With the thought and moral quality of the main melody,it is convenient for the students to master and guide the dynamic of the college students,to take a lively and effective way to transfer information and to be able to communicate with the educators in the four aspects of the development of the two-way promotion " of the network of opinion leaders".The fourth part,the strategy of "network opinion leader" in college students' ideological and political education,which is the logical end of this paper.In order to improve the adaptability of college students' ideological and political education to the "network opinion leader",we should pay more attention to the exploration and cultivation of the "network opinion leader".To establish the two-way dialogue mechanism between "network opinion leader" and college students' ideological and political education,and to perfect the relevant safeguard mechanism of "network opinion leader" function are discussed in four aspects.