The Study Of Network Opinion Leaders' Effect In The College And University

Network opinion leaders is a special group of netizens in the network through suggestions or opinions.College students are major groups of skilled and often-used networks,and many of them have existed online opinion leaders.At the same time,the value judgments and choices of college students will inevitably be influenced by opinion leaders of the Internet.If the positive role of network opinion leaders in colleges and universities can be fully utilized,it will help guide the healthy development of the university network environment,is conducive to the development of college students' psychological health,and will help improve the effectiveness and pertinence of ideological and political education in colleges and universities.This study used literature analysis,comparative analysis,and questionnaires to study the current research status of university opinion leaders and the status quo of university opinion leaders.On the basis of the data collected by the network opinion leaders and referring to the existing research results,to define the concept of college students network opinion leaders and systematically explain the generation,characteristics,functions,so as to determine the work of this study.Secondly,the author will discusses current research.A questionnaire survey of university network opinion was conducted among 1500 college students,deeply analyzing the current situation of university network opinion leaders and summarizing the characteristics of network opinion leaders of colleges and universities.Thirdly,on the basis of empirical analysis,the author finds out the problems existing in the process of network opinion leaders' implementation in the colleges and universities.Finally,the path research is realized.Through the system research,from three aspects puts forward the specific guiding measures for the cultivation of network opinion leaders,that is mining and developing college students' network opinion leaders,educating and cultivating college students' network opinion leaders,guiding and regulating college students' network opinion leaders.