The Research On Education Service Marketing Strategy Of Taiyuan XY Education And Training Company

Since twenty-first Century,with the continuous development of our economy and improve people's quality of life,the parents pay more and more attention to their children's education.Each family also increase the demand for extracurricular education training.In the strong market demand,the education training industry has been developed which makes it enter a rapid development period.Taiyuan XY education and training company since its foundation,has now developed into a regional the star enterprise influencing the whole primary and secondary school education and training industry.Due to the huge demand of the market,all kinds of education and training companies in this market start to compete in a fierce,education service market which has become the main strategy of competition among enterprises within the industry.Through the investigation and study of students and parents,we many problems exposed in Taiyuan XY education and training company need to be solved in the education service marketing strategy,and it to make reasonable positioning for their own development through the professional theoretical guidance,in line with the company's actual situation of the service marketing strategy to improve the competitiveness of enterprises,and to order to receive good economic benefits.Based on the Taiyuan XY education and training company in the management process of the service marketing strategy as the research object,this article use the theory of marketing and service marketing to discuss and research on service marketing strategy education training service industry.Based on the analysis using PEST theory research on Taiyuan XY education and training company facing internal and external environment,using the SWOT analysis method,to find suitable opportunities and advantages for Taiyuan XY education and training company for their own development,and for the Taiyuan XY education and training company market segmentation and re division of the target market,develop to meet the needs of Taiyuan XY education and training company development of service marketing strategy,specifically from the education service product,price,channel,promotion,service personnel,presentation and service process and other aspects of the strategy combination respectively in detail.Establish a "people-oriented" business philosophy,optimizing the organizational structure,strengthen the teaching staff,the develop standardized service processes and standardized evaluation system,and the education service marketing strategy of Taiyuan XY education and training company puts forward the method to ensure the smooth implementation of quality,and constantly improve the education training service,which has been widely recognized by parents and society.