Research On The Development Strategy Of M Collage

In line with the needs of social development,China's private colleges and universities have witnessed a rapid explosion in the process of popularization of higher education.In recent years,with the tremendous changes of social and economic environment and the increasing intense competition in the industry,private colleges and universities are facing the crisis and bewilderment of survival and development.Therefore,it is worthy to study and explore on how to carry out strategic planning for the private colleges and universities in the new development environment.Researches in China on private colleges and universities mainly focus on the achievements,the existing problems and the measures,while few of them are aiming at the development strategies for the specific cases.M College,one of the private colleges in Quanzhou,is a representative one in Quanzhou's private colleges and universities.In this paper,the interview method and the literature research method are used to make a profound study on the development environment and strategic planning for M College.First of all,this paper is trying to sort out and define the relevant concepts and theories based on a wide reading of the relevant literature about the development strategies of private colleges and universities.Secondly,through the application of SWOT analysis,it makes a systematic analysis on the internal and external environment of M College,and an in-depth analysis of M College's own advantages,disadvantages and the external opportunities or threat it is facing,and makes the analytical statement.Moreover,this paper manifests clearly the overall goal of M college's development strategy on the basis of the analysis---being based on Quanzhou and facing Fujian to serve the regional economic construction;relying on HJ Group,focusing on cooperative development and human resource management to build up M College into a unique “local,application-oriented” vocational undergraduate college which is aiming to cultivate talents of practical skills.Meanwhile,this paper establishes the development strategy for M College---differentiated development strategy,cooperative development strategy and human resources strategy.Finally,a number of safeguards are put forward in order to make sure that the development strategy be carried out properly,including a clear positioning of the school,creating their own characteristics;innovative models to improve the quality of teaching;cooperation between schools,cooperation between school and enterprises;and the improvement of the mechanism of talent management.The value of this study is that it analyzes the development environment,develops the development strategy,so as to promote the sustainable development of M College.Meanwhile,it provides a referential case for other congeneric private colleges and universities to know the development trend and establish development strategies.