Competition Strategy Research Of Binzhou Yanyuan Education Group

Private education is an important part of China's education system.In 2017,Chinese Education entered a comprehensive critical stage and China encouraged social forces to establish schoolsin order to promote the healthy development of private education.Binzhou Yanyuan Education Group is a private education enterprise mainly supported by government.With 10 years of development,the school,which has cultivated many excellent students,has constantly improve its running level and teaching influence.However,with the fierce competition during the past two years in Binzhou,Yanyuan School,which has been developing well since 2008,the establishment year,has showed a slow growth trend.This paper takes Yanyuan School as an example and carry out research on extracurricular counseling institutions in primary and secondary schools.The aim is to develop a competitive strategic five-year plan to realize the goal of becoming Binzhou's most famous private training education institution as soon as possible.This article has carried out analysis on the external environment and internal conditionsof Yanyuan Education Group,by using the methods of PESTN analysis,porter five model was carried out on the macro,industry,market and competitors,analysis on the external environment,as well as to the internal conditions by using the methods of Boston matrix to the present situation of its operations,products,and gives a detailed analysis on the core competitiveness,through EFE matrix and the external factors,summarizes the internal factors analysis of IFE matrix binzhou early education group,the current opportunities and threats as well as its advantages and disadvantages,through SWOT analysis technology combined with the group's strategic objectives and positioning,choose the differentiation competitive strategy for the group,Around a differentiation strategy for binzhou early education group to develop a detailed five-year plan for Yanyuan School,and work out comprehensive strategy and safeguard measures in human,marketing,class type,service,"Internet + education" to make it a foothold in the fierce competition in the private education road,to continue moving forward,and make contribution to the education of our country.