Research On The Marketing Mix Strategy Of Music Early Education In Haikou

Marketing mix is a tangible means for enterprises to win market share according to the target market.Music early education as an important branch in the early education system,because of its different from the traditional single mode of classroom teaching,but stressed that teachers,parents and early education of multidirectional interactive object flexibility to achieve two-way purpose to promote the development of infants and young children body and mind,which has gradually become the object of many dominant or recessive consumers attention.In the cultural market,music early education has a good development prospect.Therefore,the development of operational marketing mix strategy in the consolidation of customer loyalty,the word of mouth effect has important application value.With the development of education in China,early education music institutions have gradually developed into the main carrier of social music education.At the same time,more and more scholars focus on the functional research of early music education on the physical and mental development of infants,while the research on relevant marketing theories is relatively scarce.Based on this,this paper takes the marketing strategy of early music education as the entry point to carry out targeted marketing planning and relevant market theory research.Its innovation lies in: from the perspective of art management discipline,combining with the current development status of music early education market,the construction of a comprehensive and multidimensional marketing mix strategy.This article in combing the current situation of development and its formation and development of the market for music,in the questionnaire,for traction,by obtaining first-hand timeliness strong,with high value of statistical data,and for early childhood music consumers and practitioners in two groups of all kinds of options to quantify the information of the projection,to more accurately grasp the haikou city music early education market development present situation.Second,fitting on the model of SWOT and PEST composite set before the comprehensive literature research and data statistics,from the political,economic,social,technical four dimensions bring out the SWOT framework of haikou city music educational market strategic decision information,and then according to the market analysis of the indicators and combined with modern marketing theory,the design conforms to the haikou city music/market environment,suitable for the development of the "localization" marketing mix strategy and cohesive society,government and early education institutions three levels of affordable marketregulation.Finally,in order to maximize the effectiveness of marketing strategies and regulatory measures under each strategic framework,corresponding implementation Suggestions are provided.