Research On Connection Of Marketing Professional Curriculum System In Vocational Education

1985,"the CPC Central Committee decision on education reform" should be made to establish a higher,from elementary to industry coordination,reasonable structure and is capable of general education and vocational education system integration.November 2015,at UNESCO headquarters in Paris and published by the "2030 Framework for Action Education",the framework draws on the "Decision" spirit of thinking,and to promote the concept of vocational studies educators significant change from the more concerned employment itself turned more attention to student career development,more attention from the job itself,to pay more attention to "people" itself.But regardless of all vocational education and social skills expected technical talent development there is a big gap in education for sustainable practice in the specialty,curriculum or teaching materials.Therefore,how to integrate the educational activities practical factors,to achieve effective integration of education and work logic of logic,in the course of convergence as to enhance the quality of higher vocational education an important breakthrough.Promoting Higher Vocational College Curriculum Connection is the inevitable trend of Chinese higher education and vocational education levels of transformational change and extending the inherent requirements.Cohesion pilot construction of modern vocational education system across the country and between the vocational already in full swing,the urgent need for reform of these theoretical results support and guidance.In higher vocational institutions to adhere to the "people-oriented" system to train technical skills,talents,professional competence promotion is the key,vocational training is a means,Cooperation are safeguards to ensure that enhance personnel training Vocational Colleges quality and efficiency.Under the guidance of task-oriented teaching theory,the paper selected in Higher Vocational Colleges market marketing professional teaching part,students conduct research,marketing and business management graduates,the current draw in Higher Vocational Colleges market marketing professional curriculum there is a disconnect,repeat,disciplinary and not suited to the needs of society and other issues.Combined with professional marketing job task analysis,the marketing professional and technical skills,talent development follows the "novices-Confirmed-skilled" jobs growth law,translated into learning task in the realization of tasks follow the rules,based on the final proposed direction of the ladder,flexible technology of "elective system" and "micro-course" curriculumbridging programs.