The Comparative Analysis Of Business Model Between China Open And Shanghai ATP Masrers

The organization,in contrast to Chinese tennis tournament and the Shanghai masters of the management and operation on the basis of summarizng the similarities and differences between the two and two events in the analysis of the advantages and shortcomings in the development process,and puts forward the solution,so as to promote the development of China's tennis career experience,and provides the reference for the better organization international sports event.This article uses the interview method,the on-the-spot investigation method,carries on the analysis research to the Chinese tennis open and the Shanghai master match's management pattern,obtins from the research:1 China Open and the Shanghai masters of the major contractors for the Bei jing China Open tennis tournament sports promotion Co.,Ltd.and Shanghai International Event Management Co.,ltd.Shanghaijuss Event Management Co.,Ltd.is relatively larger,internal structure is more comprehensive,and to undertake large-scale international sports events are more in the event organizing experience is slightly better than the China Open tennis sports promotion Co.Itd.2 China Open and the Shanghai masters sponsor recruitment are invited to form.According to the amount of sponsorship,the Chinese Open tennis tournament sponsors are divided into:chief,diamond,platinum sponsor three levels.Shanghai masters sponsor is divided into:title,diamond,honor and glory and honor and official sponsors five levels.The sponsor of the Shanghai masters is larger than the Chinese open,and has more famous brands.3 China Open and the Shanghai masters in ticket sales management mode were adopted organizers sale and ticketing companies outlets two modes,In the setting of ticketing,Chinese spccies open tickets rich,can meetthe different consumption level of tennis enthusiasts,the purpose is to let more tennis enthusiasts to participate.Shanghai masters ticket types set is relatively small,and the price is relatively higher than the same level of Chinese open ticket,the ticket sales on the ticket box,and is provided with advertising service to customers.4 China Open and the Shanghai masters have the central television channels and local television channels broadcast.Because of the large scale of China's Open tennis tournament,it can attract a few local TV stations.In the network and broadcast reports,China Open6 has exclusive Associated Media,in addition to the network news coverage of the events,but also on the events of the webcast and keep the game video on its website.Shanghai Masters Tournament less live broadcast of the network,and the relevant game network video resources are less.5 China Open required caddie and volunteers number were significantly more than the Shanghai masters.In the recruitment of caddy,Chinese Open6 more committed to promoting the development of the national youth tennis movement,the recruitment range for the country,the Shanghai masters in Shanghai area as the focus.In the recruitment of volunteers,two events were mainly with local colleges and universities cooperation,cooperation in the number of Chinese open to more targeted professional students,and the recruitment cycle and training efforts were greater than the Shanghai masters.6 In the development of licensed goods,the China Open tennis tournament is greater,the total amount of licensed products and the total amount of sales was significantly higher than the Shanghai masters.Brand related activities Chinese open the organization and development of strong in the Shanghai masters,the promotion of tennis activities dedicated to better in the national scope,the league,little tennis into the campus,the National Youth tour,caddy growth plans and other activities,have a positive significance for the development of the national amateur tennis tennis sport and young.In addition to the sponsor club,the winner Exchange Club and other activities,to provide a broader platform for the exchange of sponsors.