Research On The Current Situation And Countermeasures Of Network Consumption Of Secondary Vocational Students

In the background of online consumption has become a trend of the times,secondary vocational students have become an important part of online consumption,secondary vocational students is different from high school students and college students,in this group,the vast majority of students are academic performance Poor,junior high school was treated as an alternative,and this part of the family education is often a lack of children or poor,most of the secondary vocational school students showed no confidence,inferiority complex psychology,ability to resist life pressure is weak.Emotions have long been suppressed,rebel strong,always looking for opportunities to vent;and non-judgments,cognitive things,personal commitment,etc.,compared with their peers should be slightly worse,therefore,the most vulnerable to all kinds of bad society Weather erosion and poison.If we can not properly guide their online consumer behavior,their distorted view of consumption inevitably infuses the decadent and backward elements into their values and outlook on life,and may easily go astray.It is a major and urgent educational task to study the issue of internet consumption among vocational students,grasp the causes of their concept of consumption,and lead students to form a correct view of consumption.This article starts with the current tendency of secondary vocational students to consume online,trying to understand the problem of network consumption education more comprehensively and theoretically,so as to enrich the theoretical system of this subject and enrich the theory of network consumer teaching for middle school students.At the same time,Discusses the various factors that influence the consumption view of secondary vocational students,and increases the breadth and depth of secondary school students' online consumption education theory.The practical significance is to find out the root of the problem through research and to put forward reasonable countermeasures according to the reality of our country so as to provide materials for consumer education into the classroom.At the same time,it helps to guide vocational students to form good consumption habits and environmental awareness.On the basis of grasping the current situation of domestic and foreign research,the author first clarifies the concept of consumption,and then obtains the first-hand information from the networkconsumption psychology,consumption structure,consumption mode,consumption attitude and so on through the network consumption questionnaire.And through interviews with relevant leaders in vocational colleges,teachers,especially thinkers and students parents,from all angles and levels to obtain direct materials.At the same time,search the valuable literature on the relevant website,combined with the relevant books and papers,a comprehensive understanding of the current study on the concept of Internet consumption,grasp the theoretical dynamics,learn from their research results.Through the investigation,interviews,etc.,in a large number of data and facts,the author summed up the basic situation of the network view of secondary vocational students,one is the strong desire for consumption,the second is the diversification of consumer attitudes,the third is the consumption of consumer motivation complex,The impact of the depth of the deep;also found the network of students in the view of the existence of consumer education: climbing psychological growth,green consumption concept is weak,conspicuous consumption thinking popular,low proportion of developing consumer awareness,legal rights awareness is weak.The author takes a large number of materials and data as a basis to talk with the facts,and analyzes the causes of the poor network consumption view of the secondary vocational students.The personal factors are poor self-control and cognitive ability,the influence of the friends circle,the doting of the parents,The lack of network consumption knowledge,etc.;the school education factor is the lack of network consumption education,educational philosophy behind and so on;network elements of the network community culture is good and bad,network marketing to manipulate passive consumption;social environmental impact,including the background of the market economy,The government's network supervision and guidance function is not perfect,the spread of Western consumerism,the traditional culture of thinking and diversification of values and so on.On the basis of this,the author puts forward the guiding strategy of the health network consumption concept of the secondary vocational students,which mainly includes four aspects: the first aspect is the individual cultivation strategy of the students,from the sound consumption psychology and self-concept,The second aspect is the school education strategy,from the concept of innovative education to adapt tothe development of the times,family and school linkage,improve the network consumption concept of education mechanism,to carry out campus education four perspectives to clarify their own views on the two aspects of the concept of health education,The third is the social-oriented strategy,from the three integrated three-minded education,to improve the government's ability to regulate,and to improve the quality of the network,Strengthen the education of excellent traditional culture infiltration,and rationally guide the minority people 's consumption view.