A Study On The Development Of Fuzhou's Amateur Sporting Clubs Based On Value Co-creation

Through the literature research of foreign enterprises found that a lot of instances between enterprises and consumers together to create value,most of these cases are the customers as partners,for the actual production of products and services,and jointly create value.This kind of consumer role transformation is subversive,leading and dominant position in the enterprise in a market economy is gradually fading.Then,determine the research topic of this article.Accordingly,from the perspective of co-creating unique value theory to analyze the current domestic amateur sports club management and administration.First of all,access to a large number of relevant domestic and foreign enterprises to involve value to create a case to have a thorough understanding of the theory in the enterprise application,and have chosen such as:Eli Lilly and Celera Genomics company such as supplementary explanation of several typical cases.and found these companies by value co-creating unique value a very good way to solve the problem.Then turn to the domestic core journals of information about amateur sports clubs,in-depth understanding of the current domestic the research frontiers of amateur sports clubs,also clearly found that the advantages and disadvantages of Fuzhou amateur sports clubs,from the perspective of deficiency in study.Then,respectively using the questionnaire survey,mathematical statistics method to specific analysis of Fuzhou amateur sports club members in the act of value creating show bias and demographic characteristics.Found male members more active than female members to participate in the activities of value creating,older people are more willing to suggest new findings for the club,the higher the degree of members,the more cautious,etc.Finally,in view of the problems and the insufficiency,and members of the show will,in the process of value creating in Fuzhou amateur sports clubs on dialogue,acquisition,transparent,and risk evaluation four aspects of the proposal.At the same time,and in the fifth part gives the amateur sports clubs and co-creating unique value the organic integration of theoretical exploration of the path.Because the theory in the field of economic management is more,can also be a good guide,is an important support and basis,this study is a bold attempt in the field of sports.