The Study Of The Influence Factors Of Study Travel Destination Choose

Since February 2013,when the national tourism and leisure outline(2013-2020)proposed the idea of "gradually implementing the study tour for primary and secondary students",the study of tourism has attracted more and more scholars' attention.However,as a kind of education tourism activity with Chinese characteristics,it has not been explored by many people.Travel at the same time,given the country under the definition of research learning subject object is mainly primary and secondary school students group in mainland China,as a result,the auther chose the ordinary secondary schools students in Kunming,Yunnan province as the research object,try to use the TPB model to explore the factors in the process of travel destination choice among all the middle school students in Kunming.First of all,through the method of consulting literature materials,draw lessons from the previous related research process and research method,and combining the field survey results to improve the design of questionnaire,then ultimately determines the destination image,research learning motivation,relevant group opinion,their personalities and behavior feasibility investigation scale of five dimensions as formal investigation.Second,by factor analysis,descriptive analysis,variance analysis and correlation analysis,found the destination image and research learning motivation,relevant opinions and behaviors with feasibility of dimension divide;It is found that the feasibility of self-obedience and behavior is the key to the selection of the students' study tour destination in Kunming,and the security has a veto power in the implementation of the behavior.It is concluded that male students are lower than female students in the opinions of relevant groups and their own obedience,but they tend to submit to the opinions of the authoritative group at the overall level.Through the comparison of grades,it is concluded that students of lower grades have higher degree of compliance,and as the grade increases,students' independence becomesstronger and stronger.In view of the investigation conclusion in the end,this paper puts forward the future of our country to carry out the studies of travel some countermeasure Suggestions: first,studies the travel destination planning and design needs to conform to the high school students' interest in their own situation,study has rich natural ecology,historical sites,such as catering area of tourism resources are more likely to attract the attention of the general middle school students of all ages.Second,research learning should pay attention to the influence of parents and school trip,make full use of the authority of elders and the students' personalities,to travel to studies of top-down propaganda,has reached the better propaganda effect.Third,studies travel choice is the key to the security of a travel ticket is studies,studies before studies travel destinations must joint school,research study trip during research learning trip after three hours to do the corresponding preparation,execution,and summarizes the work summary.Fourth,the era of environment of middle school student group led to its pressure is very big,the relevant departments in design Suggestions studies of travel activities should pay attention to try to make the inquiry learning in joint of different grade students in the examination content,especially for fresh graduates,too much don't stick and actual research learning content is itself a kind of burden,and effective combination of learning content studies travel more able to get the students to welcome.