Toward Order:Practice Innovation And Publicity Reshaping Of Shared Bikes Development

In 2016,sharing bike develop rapidly,solve the problem of "last mile" of urban effectively,and become part of the daily life of the city,which is known as one of the four new inventions of China.The innovation model of sharing bicycles has profound influence on social life,economic development and urban governance.From the "explosive growth" to the various chaos,and then to the active involvement of the stakeholders,sharing bike has experienced a gradual change from disorder to order.In the case of different subjects to pursue their own benefits,how does this change happen?This is a question that the paper wants to respond to.This research collected the relevant data through document,interview and observation,and from the perspective of "multi-center" and rational choice,explored why the market looking for a new "sharing" model when the government promotes public bicycles actively.The author analysis the action strategy adopted by the stakeholders involved in shared bicycle in the new development pattern,as well as the dilemmas and the impacts.Analyze the market,the government and society how to promote the shared bicycle toward the benign direction in the process of interactive gaming.Analysis the interactive paradigm of market,government and society on the development of shared bicycles,and the positive factors and favorable conditions of good governance,reveal the possibility of public remodeling.The study found that in urban areas of our country,bicycles have a very wide range of potential needs,but the public bicycle service promoted by the government is difficult to meet actual needs of the public for traffic.Based on the favorable conditions nowadays,the market makes full use of its own advantages to innovate the supply of bicycles and greatly stimulates the demand of public in vehicles.However,it also leads to new governance dilemmas,which include user disorder,corporate default,and government disability,which calls for synergistic governance by society,markets and government.In addition,there are many factors that promote the orderly development of shared bicycles and the "multi-center" governance toward substance,include the awakening of civic awareness,the growth of social organizations,the development of cyber-society,the deep involvement of enterprises and the transformation function of government.In sharing bicycles management,the market and the society are no longer the subordinate and passive roles of the government.Instead,they act as independent unit and play different roles in their respective positions.As a newly emerged thing,explore more effective cooperation mechanisms and long-term governance mechanisms is a possible way to push the multi-center governance of sharing bicycles from what ought to be to what is.