Research On The Tourism Consumption Behavior Of College Students In The Mobile Social Network Environment

The research question is tourism consumer behavior in the mobile social networking environment for college students in this article.The research is to analyze the advantages of mobile social networks in in the use of tourism based on the mobile social networking and tourism-related theory.This article analyzes the tourism motivation of students,attitude changes tourism consumption statistics,the decision-making behavior and the differences in the characteristics of tourism according to survey statistics in the background of mobile social network.At last,the article made recommendations to develop the tourism market for students,such as the perfect platform design,online promotion,development of special products,reducing travel cost,improving the security system for the further development of university students’ tourist market.At the same time,it provided the gist for the tourism enterprises to develop marketing strategy.This research combines the knowledge of statistics,marketing and consumer behavior and other related fields.Questionnaire is designed according to the travel behavior characteristics of college students in the mobile social networking environment.Exploratory factor analysis and ANOVA are used when the passage analyses the changes and differences of the tourism characteristic.This study provides a new idea to enrich the tourism consumption market of college students and it optimizes the enterprise marketing plan.