| With the rapid development of the national economy,people's living standards continue to improve,and sports tourism is growing.As a new type of industry formed by the combination of sports industry and tourism industry,sports tourism has become an important way of life at this stage.This paper takes the behavioral characteristics of college students participating in sports tourism in Henan as the research object,and selects five colleges in the five directions of Yuzhong,Yudong,Yuxi,Henan and Yubei: Undergraduate students from Henan University,Luoyang Normal College,Nanyang Normal University,Henan Normal University and Zhengzhou University are the subjects of investigation.It uses literature research,questionnaire survey,mathematical statistics,logic analysis and other related research methods to analyze the demand behavior characteristics,decision-making behavior characteristics,consumption behavior characteristics of Henan college students participating in sports tourism,the behavioral characteristics of college students participating in sports tourism in Henan Province Influencing factors.Thus,it gets conclusions and makes relevant suggestions.Conclusion:1.College students have a strong desire to travel,but the overall understanding is not enough,and there is less relevant knowledge.The main way for college students to obtain sports tourism information is to recommend the Internet and relatives and friends.2.Characteristics of demand behavior: The participation motivation of college students' sports tourism in Henan Province is characterized by diversity,mainly based on leisure,entertainment and stress relief.The motivation rankings are: leisure and entertainment,stress relief,pursuit of stimulation,physical fitness,bodybuilding,and social needs.College students' choice of sports tourism projects is mainly based on the type of competition,followed by leisure,fitness,stimulation,and folklore.The number of people who choose competitive type is the least,the professional technical requirements are high,and the number is small.3.Characteristics of decision-making behavior: From the perspective of travel season selection,it has certain concentration.Most of the seasons are dominated by summer and spring.Time choices are summer vacations,national holidays,and weekends.Most of the students participate in sports tourism for less than three times a year.From the characteristics,it is seen that the rate is low and the time is short.College students' sports tourism is mainly based on short and medium distance.The main transportation is mainly by train,car and public transportation.Accommodation options are mainly based on affordable hotel chains,followed by youth hostels and guest houses.Most college students mainly rely on classmates and lovers on their travel destinations.4.Characteristics of consumer behavior: The level of consumption behavior of college students' sports tourism is low,and the majority of sports tourism consumption is below 500 yuan.Most of the cost sources come from family support and part-time employment.The comprehensive strength of consumption is at the middle and lower reaches,and most of them are affordable.Among the proportion of college students' expenditure on sports tourism,most people think that the three expenses of ticket,accommodation and transportation account for the largest proportion.5.The factors influencing the participation of college students in Henan Province in sports tourism are: time factor,economic factor,interest factor and tourism product factor.Suggestion:1.Sports tourism functional departments and enterprises attach importance to college students and increase publicity.Enterprises and functional departments should establish a diversified,all-round,open-ended publicity and promotion model,use the media to build a good platform,and simultaneously carry out linkage activities offline.2.Tourism enterprises have increased the development of sports tourism market and products for college students.According to the characteristics of demand,decision-making and consumption behavior of college students' sports tourism in Henan Province,correspondingly develop sports tourism products suitable for college students,such as leisure and entertainment,watching games and stimulating sports products,which tend to be the medium,short-haul and economical development.3.Establish a sound security mechanism to protect the property and personal safety of college students.Enterprises should improve the safety management and supervision,and set up special institutions to carry out effective supervision and implementation.To increase the awareness of safety awareness,insurance companies have developed insurance programs suitable for college students' sports tourism,thus,to ensure the safety of personal and property.4.The government should introduce relevant policies and increase the support for college students' sports tourism.The government encourages and supports enterprises to set up more innovative projects for sports tourism,and enhances the preferential treatment for college students' sports tickets,transportation,accommodation,and food.5.Colleges and universities actively adopt diversified forms to correctly guide college students to participate in sports tourism.We will provide sports tourism related theory courses,off-campus practical courses,sports tourism special technical guidance,safety knowledge lectures and competitions,etc.,actively guide college students to participate in sports tourism,reduce security risks,and promote the development of college students' sports tourism market. |
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