The Negative Influence Of "Web Stars" On College Students' Values And Countermeasures Research

With the continuous development of the Internet,more and more people are participating in network interactions through various platforms such as WeChat,Weibo,and webcasting.Among them,some people have attracted the attention of many Internet users on the Internet due to certain special circumstances,such as their unique style or language,their closeness to the tastes of the people and the emotional texts that take root in the cultural field.“Web Stars” appeared.“Web stars” refers to a person who is popularized by netizens because of an event or a certain behavior in real life or online life.Its development has gone through three periods of the writing age,the graphic age and the new media age.The values of college students refer to the basic views and fundamental views of college students as the social subject and the value of various objects existing in society.College students' values are different,unstable and innovative.“Web Stars” bring both positive and negative influences to the values of college students.This article mainly elaborates on its negative effects.The influence of “Web stars” on the values of college students is mainly reflected in five aspects: political values,life values,moral values,aesthetic values,and professional values.Based on the above negative influences,the countermeasures for overcoming the negative influence of “Web Stars” are proposed.First,the government should strengthen supervision of the network environment,purify the “Web Stars” living environment and improve the relevant network legislation.Second,the media should play a correct role in guiding public opinion and promote the image of civilized and healthy“Web Stars”.Third,the school should strengthen the socialist core values education and ideal faith education.and moral values education,should guide students to establish healthy aesthetic values and improve college students' vocational values education.Only by working together to cope with the negative influence of “Web Stars” can we guide contemporary college students to establish correct values.