| With the development of electronic information technology and the deepening of reform and opening up,as one of the emerging cultural carriers,network media has formed a commercial and market-oriented development model in the process of cultural reform,making it have obvious capital profit.In order to compete for the audience's market share,online media puts economic benefits first,ignores social benefits,caters to the public's consumer needs under the banner of entertainment,and creates a prosperous online entertainment culture market.In this kind of online entertainment culture,the educational function,guiding function and cognitive function of online media are all suppressed,and the entertainment function of its sensory stimulation is highlighted and strengthened.Therefore,the phenomenon of "pan-entertainment" naturally develops.Internet media pan-entertainment is an external cultural environment that college students must face if they can form correct values.The development of pan-entertainment not only impacts the mainstream culture and the mainstream ideology of society to a certain extent,but also inevitably affects the formation of college students 'scientific values.Therefore,it is of great practical significance to study the influence of network media on the value of college students.In addition to the introduction and conclusion,this article consists of four parts.The first part is the definition of relevant concepts and theoretical basis,and the second part is the current situation investigation of the impact of online media pan-entertainment on university students.The third part is the analysis of the negative impact and the reasons of the network media pan-entertainment on the values of college students.The fourth part puts forward the coping strategies of the network media pan-entertainment on the values of college students from various levels.The first part mainly expounds the meaning of network media pan-entertainment and values and the conditions,performance and characteristics of network media pan-entertainment,and discusses the relevant theoretical basis.The conditions for the pan-entertainment of online media are the marriage of information technology and online media,the integration of consumerism and popular culture,the harmony of urban survival context and audience entertainment mentality.Its specific performance is in the pan-entertainment of news reports,audio-visual programs,self-media platforms,and online spoofing.It has the characteristics of focusing on sensory experience,excessive consumption of stars,and shallow and popular content.This paper is supported by Marxist theory of social existence and social consciousness,gatekeeper theory and herd psychology theory.Through the discussion of these contents,it will lay a foundation for exploring the countermeasures to reduce the negative impact of online media entertainment on college students 'values.The second part is the investigation of the current situation of the influence of the network media on the value of college students.It mainly describes the design,implementation and survey overview of the questionnaire.And from the basic situation of the questionnaire,the use of online media by college students,the cognition of online media and the attitude of college students,and the impact on college students,the questionnaire questions were summarized and data analyzed.The survey concluded that the pan-entertainment of online media has a certain positive impact on college students.The specific performance is to relieve stress,broaden vision,and develop independent creativity,but the negative impact is far greater than the positive impact.Its negative influence is mainly reflected in the field of college students 'life values,political values,aesthetic values and historical values.The summary of this part provides data support for the in-depth analysis of the third part.The third part is to analyze and summarize the negative influence of the network media on the value of college students,and analyze the reasons.The survey found that the negative influence of the online media on the value of college students includes: the value of life tends to utilitarianism and enjoyment,and breeds individualism;Weakening of political ideology and social responsibility;Aesthetic value orientation vulgarization and chaotic view of history.In view of the negative impact of online media entertainment on college students 'values,This paper analyzes the causes of negative influence on the values of college students through the aspects of weak supervision of government authorities,improper positioning of the role of network media,lack of media literacy education in colleges and universities,and limitations of university students 'own development.Through this part of content analysis in order to better deal with the network media pan-entertainment has a negative impact on the value of college students.In the fourth part,the author puts forward some strategies to deal with the negative influence of Internet media entertainment on college students 'values.The specific countermeasures are mainly: the state strengthens the supervision and management of the media industry,establishes a reward and punishment mechanism,and normalizes the online cultural market;The media itself should also advocate industry self-discipline,strengthen the awareness of "gatekeeper",increase the amount of entertainment,and adhere to economic and social benefits;Colleges and universities should strengthen the education of socialist core values and media literacy,cultivate campus "opinion leaders",disseminate positive energy,and help college students improve their cultural discernment.In addition,in the course of accepting theoretical education,college students should also exert their subjective initiative,strengthen self-education,correct their value positions,and choose more rational entertainment methods to promote the cultivation and development of scientific values. |
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