Research On Mobile Payment Development Strategy Of China Union Pay Hunan Branch

With mobile Internet, 4G technology development and innovation of smart phones,mobile phone carrier's mobile payment service has broad prospects for development.Mobile payment users use mobile terminals to purchase goods or services paid accounts. Mobile payment and abroad have been gradually developed, and has become a popular field of mobile payments. Major domestic banks, CUP, telecom operators,third-party payment companies to pay more and more attention on the phone, have introduced a variety of new products and services for mobile payment customers and market share, to obtain a new profit growth point. China Union Pay bank card organizations as the Chinese authorities have joined the mobile payment battle,especially after the network lost the initiative to pay for the leading position in the field of mobile payments is very valued.This article aims to analyze the Hunan Provincial Branch of China Union Pay(CUP below or simply Hunan) mobile payment business problems in the development process, learn from the advanced experience of foreign countries on the basis of the actual China Union Pay combine to form the development of mobile payment services strategy. First, the paper describes the background, significance, literature review,research content and methods; Secondly, based on the literature review and theoretical studies, analyzes the status quo Hunan branch of China Union Pay mobile payment business developments and SWOT analysis in accordance with the status quo from the strengths, weaknesses, opportunities and threats analysis of four aspects of the internal environment of mobile payment business development; then, foreign mobile payment experience to analyze the development of advanced payment business development strategy for China Union Pay Hunan Branch to develop mobile phones provide the basis for design China Union Pay mobile payment business development strategy; Finally, to make mobile payment development strategies carried out smoothly, the establishment of the Hunan branch of China Union Pay mobile payment security system business development strategies, and evaluate the effect of program implementation and feedback.Research and Development Strategy Hunan branch of China Union Pay mobile payment, can improve the visibility CUP mobile payment services, to improve the current poor status quo mobile payment. Meanwhile, various types of telecomoperators, cooperative banks, etc. are reference.