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Research On The Development Mode Of Econo Hotel In China

Posted on:2016-06-26Degree:MasterType:Thesis
Country:ChinaCandidate:G J ZhengFull Text:PDF
GTID:2349330476452452Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Economic Hotel in western countries is already very mature hotel industry, and occupy a considerable ratio in the economy. In China, since the opening in 1996 of "JinJiang Inn". So far, the Economic Hotel has been in China for more than ten years of rapid development. Economic Hotel is in the development stage in China, there is still a considerable space for development. In recent years, due to the rapid expansion of the industry is swift and violent, Economic Hotel industry uses a variety of business models. The business model has brought innovation and development of the industry, some strong economy hotel group strength. The Economic Hotel in various modes of operation, advantages and disadvantages exist at the same time. In the face of increasingly fierce competitive environment, Economic Hotel has encountered operating difficulties. Related research is very important.The research on Economic hotels is very popular in recent years?It has not yet formed a study system. Research on management mode of our country Economic Hotel did not reach a consensus. The author's own point of view of business experience combined with industry experts to explore economy hotel business model. Based on the current development of China's economy hotel, combined with the current economic development environment, analyzed three operating modes.This paper comes to the following conclusions:1. Combined forces, summed up the advantages and disadvantages of three kinds of management modes. The existence of the relationship between three kinds of modes, can exist alone, also can be used together.2. Economic Hotel has encountered a series of problems in the operation. According to the domestic and foreign development of Economic Hotel. It can be adjusted in the operation.3. High-star hotel business model- Managed mode can be used as a new economy business model to try to adjust.
Keywords/Search Tags:economy hotel, Business model, Franchise, Multi brand, Merger
PDF Full Text Request
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