Problems And Countermeasures Of Cinda Securities SH Department Of Business Innovation

Since 2012 May the Securities Industry Innovation Conference held in China, the major brokerage to a comprehensive innovation and transformation of development. Securities companies from the previous business scale expansion to the deep excavation by securities channel service function, simple to the development direction of integrated financial services, will gradually transition to the real investment bank.Cinda Securities as the industry and medium-sized firms, has always been committed to the development of business innovation, although large firms in certain business is still a certain gap, but also made some achievements. Cinda Securities SH Department as branches of Cinda Securities based on support, design and technology corporation innovation business, charged with working business development and follow-up services.In this paper, from four angles of brokerage business innovation, asset management business innovation, financing business innovation, innovation of investment banking business, from a company’s internal office system and securities industry internal site and report collected a large amount of data, and the relevant working staff interviews, after finishing the system analysis of the current situation of all kinds innovative business. And a comparative analysis, by comparing the securities industry Cinda securities and other brokerage business innovation and the situation of the Cinda securities system SH business department and other department of business innovation business development situation, the current situation of the development of the business department business analysis. Through detailed study, found that innovation business department business development channels and work flow in the promotion of basic, there is insufficient, and the corresponding countermeasures. We believe the paper will be useful for business innovation business future development.