The Study Of Y Company's Development Strategy

In recent years, the development of China's digital publishing industry gain a foothold, particularly with the new wave of technology and the Internet, all kinds of new publishing industry emerging, industry prosperity situation. But the country's digital publishing industry has some core problems, including of vague profit model, input and output are not peers, users pay do not form.Y company aimed at children and adolescents digital reading market, through new technological means, in the form of rich media interactive, greatly enhance the user's reading experience. Of course, in the business practice has faced the same common problem for the digital publishing industry. In the face of this dilemma at the same time, company Y also carries a heavy product development and operational costs. How to strategically seek new positioning and breaking is the critical problem to be solved.Firstly, by using the PESTEL analysis of macro-environment of company Y, six forces model analysis of the industry environment, with Porter's value chain model analyzes the key factors and capacity, the use of hierarchy analysis process to determine weight of all key internal and external factors.Secondly, by SOWT analysis combining internal and external factors and offer a summary, analysis of strengths and weaknesses and the opportunities and threats of the matching and analysis using quantitative strategy matrix of quantitative evaluation for alternative strategies, form the recommendations of the strategic options and the strategic program solution.Finally, taking into account in a dynamic environment, should be based on the idea of flexible strategy for strategic planning and controlling a clear position and comments. After the analysis process, author constructive and innovative provide the development strategy.