Research On The Competitive Strategy Of DJ Co.,Ltd

In recent years, with the rapid development of clean energy, the market of wind power energy in China has developed quickly, which, at the same time, brings a good opportunity to the manufacturing industry of wind power equipment. Dajin Co.,Ltd, as a manufacturing industry of wind power equipment stemming from a steel structure manufacture of enterprise, has achieved a lot in line operation when facing the good external market environment, but it is still faced with many problems related to technology innovation, and operational mechanism. If the enterprise wants to participate in the domestic and international competition, the above-mentioned problems will definitely affect the competitiveness of the enterprise. Therefore, it is necessary to give a special diagnosis to the problems Dajin Co.,Ltd meets during the process of its development, to point out what the problems are and to put forward its development strategy.This paper takes Dajin Co.,Ltd as an example to illustrate diagnose and research the manufacturing industry of wind power equipment. By analyzing its current operation, the paper shows the problems during the process of development and provides the theoretical support for the next strategy formulation of the company. At the same time, the paper analyzes the company's internal and external environment and condition, combines the policies and rules of industry of wind power to give a SWOT analysis to its internal operating elements and competitors. Based on it, it is found that focus strategy is more applicable to the competition strategy choice of Dajin Co.,Ltd. And then the paper shows that the enforcement of focus strategy in the main products, VIP and target markets helps improve the company's market competitiveness to realize its operating objective. Finally, the paper gives some security advice on the enforcement of competition strategy in Dajin Co.,Ltd.