Study On The Fruit Industry Competitiveness Of Hainan In The Context Of CAFTA

The direction of the research is to study the competitiveness of Hainan fruit industry under the background of CAFTA. And CAFTA was built on Jan.1,2010. Most of the ASEAN countries are agricultural countries, producing and exporting a large number of tropical fruit to the world, China included.Tariff fruits import and export trade between China and the ASEAN countries is zero because of CAFTA. This implementation brings a broader market to Hainan fruit industry, also brings a very severe test at the same time. Hainan fruit industry needs to improve the international competitiveness quickly to face the challenges brought by ASEAN countries.Firstly,this paper introduces the related competitiveness theory and summarizes the scholars’ studies about agricultural products and fruit industry.Secondly it analyzes the production and trade of Hainan fruit industry in resent years and the influences of the establishment of CAFTA on Hainan fruit industry development.And builds the appropriate evaluation indicators to calculate and assess the competitiveness of Hainan fruit industry,then compares with the ASEAN countries.The results show that Hainan fruit industry does not have competitive advantage in trade, and only has weak comparative advantage.The Philippines, Vietnam and Thailand have higher international market share and stronger competitive advantage.The three countries compare with Hainan have relatively strong comparative advantage.Thirdly, the diamond model of Porter is used to analyze the restraining factors of Hainan fruit industry from several perspectives,such as production factors,demand,company and so on.lt turns out that weak quality, low level of fruit industrialization, low brand consciousness and other issues are the important factors restraining the competitiveness of Hainan fruit industry. At last this paper proposes several suggestions to help enhance the competitiveness of Hainan fruit industry as below: optimize the structure of varieties of tropical fruits, rationally adjust production layout; strengthen the quality and safety standard system construction,and promote international exchanges and cooperation;foster the development of enterprises,and promote the industrialization process of tropical fruits; strengthen brand marketing fruit,,and improve marketing skills; developt fruit processing industry, and produce higher value added products.