The Research Of Organic Agricultural Products Internet + Sales Model

With the increase the pace of economic construction, People's Daily life level and the general improvement in consumption quality consciousness, high degree of attention to the food safety is becoming more and more. Organic agricultural products is becoming more and more get the favor of high-end consumption market in China, along with the second child policy let go at the same time, the scale of new consumers will gradually expand. The development of organic agricultural products can not only ensure the public safety and public health, but also can make full use of agricultural waste, contribute to a virtuous cycle of ecological agriculture system, and can also be a resource advantage, production advantage and product advantage into the quality advantage, brand advantage and benefit advantage, to further accelerate the pace of development of agriculture, countryside and farmers in China.Meanwhile, the government departments in many documents and to promote the "Internet +" mentioned in modern agriculture, the application of cloud computing, mobile Internet, big data, Internet and other modern information technology, promote ecological industry chain to improve and upgrade. Internet + under the new era showed a strong momentum, has largely subverts the traditional consumer market structure. Internet + under the new era showed a strong momentum, has largely subverts the traditional consumer market structure. With brand-new O2 O, C2 B marketing concept optimized traditional commercial marketing theory, for organic agricultural products and the Internet to achieve the coupling, and to break through the traditional sales model, to order agriculture, precision marketing new vocabulary is deeply rooted in the hearts of the people to achieve the healthy development of the agricultural modernization.By means of comparative analysis and case analysis with the combination of research methods, analysis the difference of the organic agricultural products and agricultural products, combing analysis of the existing sales model and its existing problems, and draw lessons from the successful experience of the Internet and other industry sales model, analyzes the coupling and significance of Internet and organic agricultural products, using hierarchy theory of needs and sales target market demand for organic agricultural products differentiation theory analysis and market positioning; Research under the environment of Internet + organic agricultural products sales mode, optimize the existing organic agricultural products sales model, put forward the certification O2 O, straight for P2 B, precise WeChat model, for the Internet + scenario of organic agricultural products sales model development for reference. And by the ecological technology co., LTD. Qingdao M as a case for empirical testing, validation under the environment of Internet + sales model feasibility and practical effect of the optimization and upgrading. Internet + for organic agricultural products to achieve high quality, efficient delivery of modern sales model provides the broad development opportunities and means at the same time, also for organic agriculture development provides a powerful network platform. The article puts forward the organic agricultural products sales model for organic agricultural products sales provide some specific operational methods and train of thought.