Research On Agricultural Product Sales Strategy Of LD Organic Mall Based On AIDA Model

With the development of society,the living standard of the people has been improved little by little,and the level of consumption ability of the masses of the people has shown a qualitative leap,which indicates that the demand for healthy,green and safe food of the Chinese people has gradually increasing.Organic agricultural products have the characteristics of health,green and so on,and are highly valued and needed,which is an opportunity for the development of organic agricultural products market.However,due to the price of organic agricultural products and the lack of access to purchase channels,organic agricultural products are still not a daily necessity of every family,and it is still difficult to have a foothold in the agricultural market and to be a product that every household can eat at the table.Therefore,how to popularize organic agricultural products to the public family,and increase the sales volume of organic agricultural products has become the most important thing in the development of organic agricultural products industry.LD organic mall,launched at the end of 2016,is an online shopping mall specializing in the sale of organic agricultural products,which is currently in the process of being formed.However,the existing sales strategy is relatively backward,which is no longer suitable for the current organic agricultural product market,and the development process has not met expectations.Therefore,it is particularly important to formulate a set of feasible sales strategy of organic agricultural products in LD organic mall.In this paper,LD organic shopping center is taken as the research object.First of all,the sales status of organic agricultural products in LD organic mall is made an analysis,and the sales status of organic agricultural products in LD organic mall is made an analysis by the use of SWOT theory.In addition,some problems existing in the sales of LD organic mall are obtained through interviews and questionnaires.On the basis of AIDA model,some reasonable suggestions on the sale of organic agricultural products in LD organic mall from seven aspects,such as brand building,packaging,product,channel,promotion,price and experience are put forward in the paper.In accordance with the actual situation of LD organic mall,the sales strategy of organic agricultural products based on LD organic mall is made a deep study.On the one hand,the research on the market sales strategy of related agricultural products production enterprisescan be enriched in the paper,and the specific research on the sales strategy of organic agricultural products industry can be improved.On the other hand,the current sales situation and problems of LD organic mall is made a deep analysis,and some strategic suggestions suitable for the sales of LD organic mall are put forward,which provides a concrete and feasible reference for the market sales and team management of LD organic mall,at the same time,it is of great practical significance to effectively improve the sales system of LD organic mall,improve the core competitiveness of its enterprises and create more economic and social value.