Research On The Online Promotion Strategy Of Agricultural Products Of Origin Of Company A

With the development of the Internet technology and the increasingly mature use of the Internet by the people,online promotion has become a highly accepted promotion model in recent years,the large input-output ratio of enterprises makes more and more enterprises choose this kind of promotion channel,especially in the field of e-commerce of agricultural products.The market is developing rapidly and government policies are strongly supporting it,more and more enterprises compete in the market of electronic commerce of agricultural products.A company is an agricultural e-commerce company,committed to the development of Internet + agricultural products,based on the country of origin,through a company’s own e-commerce platform for online promotion.In the process of in-depth analysis of a company’s online promotion,firstly,collect the management data of a company and understand the management status of a company;secondly,use the methods of literature,case analysis and qualitative analysis,combining the PEST analysis,SWOT analysis and STP analysis of company A,consulting literature and other cases,the problems that company a met in the online promotion are extracted,put forward and formulate the corresponding online promotion strategy.Through the research of A company,it is not only of theoretical significance but also of practical significance.In theory,we can explore the online marketing strategy combination suitable for small and medium-sized enterprises based on their own platform,to provide reference methods and ideas for the promotion of domestic similar enterprises,and in practice to provide strategic reference for the online promotion of company A,it can provide reference for the development of small and medium-sized enterprises,which are similar to a company,which is committed to the on-line promotion of agricultural products.