Research On The Development Path Of Rural Electronic Commerce

As in recent years, China’s Rural Electronic Commerce in rural rapid rise,e-commerce platform quickly covered the all aspects of production, sales, the supply of rural, provide i nformation, trading, clearing, transportation and other full e-commerce services for the rura l. From nearly two years of guidelines, policies, documents and minutes of meetings can be found, the development of rural e-commerce in many important occasions have been emp hasis at the national level, and was given a “economic transformation”, “the three rural ser vice”, “accurate poverty ”,“innovation and entrepreneurship”multiple war strategic signific ance.To Taobao village as the representative of China’s rural electricity supplier is profound ly changing the face of China’s rural areas, and rural electronic commerce as one of the im portant embodiment of rural information has already built up a a connectivity of agricultur al production and market bridge, linking the small scale and large market, become to prom ote the rural economic development and improve the living standards of farmers an import ant force.In this paper, based on the current domestic and foreign development status of e-com merce and Chinese rural e-commerce system factors, detailed analysis of the current devel opment of rural e-commerce Chinese policy, production, logistics, network infrastructure a nd e-commerce platform development environment, and select Chinese in eastern central a nd western three different typical areas the Taobao village village as the case, to carry out t he development of rural e-commerce Chinese case analysis and cross case analysis, explor e the characteristics of China rural environment for the development of e-commerce, the ad vantages and disadvantages of the different regions under the background, puts forward the optimization scheme of rural electronic commerce development path, to provide a theoreti cal reference for the full use of Internet resources to promote the development of rural e-co mmerce.