Research On Comparative Study On The Rural Electronic Commerce Mode

Since the new century, the rapid development of network economy, the rapid development of information technology, the global economic competition has become increasingly fierce, with the gradual popularization of the Internet and commercial operation of the deepening, e-commerce development faster and faster Various areas have been widely used, in this case, the development of rural e-commerce has become increasingly strong voice. E-commerce not only improves the efficiency of the transaction, but also changes the traditional trade patterns of consumer goods and agricultural products, saving a lot of transaction costs, so that transactions become more convenient and fast, to promote the integration of urban and rural development, increase farmers’ income and promote Rural economic development has a vital role.Based on the relevant theory, this paper combines the comparative analysis method and the literature research method to collect and compile a large number of literature materials. In the process of research, a variety of analytical methods are used synthetically. Under the support of the literature, the construction of rural e-commerce in China is analyzed and studied systematically. The practical experience is summarized and compared with the internal development characteristics. The current China’s rural e-commerce in the existence of some of the problems, combined with China’s actual put forward some of the targeted solutions and measures.This paper systematically analyzes China’s rural e-commerce model,and compares and analyzes several common rural e-commerce models, pointing out its characteristics and advantages and disadvantages,and put forward the corresponding suggestions on this basis. In addition, this article also on China’s rural e-commerce in the future development of the future.The first part and the introduction part elaborated the research significance, the purpose and the background of this article, and elaborated the research situation of the academic circles at home and abroad, and introduced the research frame, the train of thought and the method.The second part, the e-commerce overview part, through the collection of information, the rural e-commerce and e-commerce major development model,development significance, basic elements and the main features of the system.The third part, Chinese characteristics of rural e - commerce. Taking the development mode of rural e - commerce in six cities and counties in China as an example, the similarities and differences between them are analyzed, and their development characteristics, significance and development prospect are expounded.The fourth part compares the regional and technical types of rural e-commerce model in China, and studies its internal problems and shortcomings.The fifth part, to explore suitable for China’s rural e-commerce path choice.Part VI, Conclusion and Prospect.