With The Opening Line(Chin) Endowment Real Estate Marketing Mode And Development Strategy Research

Real estate marketing must be based on real estate development, the current to fully satisfy the people to form diversification, personalized environment and home of the multi-level requirements, according to the corresponding strategic readjustment. Endowment real estate is a product of the population aging problem is becoming more and more serious, is also the inevitable choice to realize the real estate enterprise business transformation and the pursuit of sustainable development. With the continuous subdivision of the real estate market, endowment real estate the organic integration of the real estate industry and the pension industry, will provide enormous business opportunities for the reform and development of real estate, will impel the reform and the innovation of marketing mode. Through the analysis of the domestic and foreign endowment real estate development and marketing present situation, summarized from the definition, characteristics, market orientation, marketing mode analysis and other aspects, using the related theory of enterprise strategy management, using the method of external environment and internal management mode combination, respectively discusses the endowment real estate this unique and comprehensive property mode, and puts forward new ideas and methods of the endowment real estate development. The thorough analysis and study with the opening line(China) to external factors, into the endowment real estate marketing industry environment and the internal conditions of enterprises competence, on the same line(China) the necessity of comprehensive intervention endowment real estate marketing are analyzed and evaluated, on the same line(China) to actively do well feasibility endowment real estate marketing conducted in-depth the proof, on the basis of this knot contract caused by bank(China) recommendations on building endowment real estate marketing model and put forward the Countermeasures for the management ability and level. Pointed out: as the real estate marketing brand enterprises, with the opening line(China) in the real estate planning, sales, service and management are dominant, should make full use of their own obvious competitive advantage, according to the policy guidance, to meet the market demand, adjust the marketing strategy, the unique characteristics of the regional location, mode of management, sales mode of comprehensive applications to the Yang Lao estate marketing, increase through the impact of brand marketing, to provide medical rehabilitation centre, elderly activity centres, commercial shopping center such as the concept of "Yang Lao" as the real estate market development orientation, strengthen the model function of publicity, pioneering and combine with the purchase and lease, social service and family of Yang Lao combined, surplus retirement(Yang Lao) the new marketing mode of gold and conversion property combination of optimization of the marketing organization structure, the formation of industry strategic alliance, in the premise of satisfying the lives of the elderly care, rehabilitation nursing, health care, spiritual and cultural needs, and promote the real estate regulation and take the road of sustainable development. Can solve the problems of population aging and social problems, but also promote the development of real estate enterprises obtain the benign development.