The Development Strategy Of The Three Or Four Line Of The City Medium Real Estate Company

If there is no thought there will be a concern. In countries continue to strengthen the real estate market regulation, the majority of real estate enterprises are more or less facing the fund pressure, sales, and the game with the government and the people. Real estate enterprises, especially small and medium-sized real estate enterprises is to sustain healthy development, determine the correct development strategy of real estate is particularly important, especially the strategic positioning problems to be settled as soon as possible, so that healthy development lay the foundation for the enterprise.This article first to China’s national macroeconomic environment, the present situation of the real estate market as a whole and summarizes summarizes the three or four line city real estate market, real estate development strategy research background and significance; And then to tier 3 cities-a secondary real estate company in pingdingshan-Tianyuan shengda company as an example, the medium of three or four line city real estate company research and discussion about the development of strategic positioning; Finally, in view of the important and key factors affecting the development of real estate are analyzed, and combining the actual level and the strength of tianyuan grand real estate companies, Boston matrix is used to study the status and development direction of the company’s business real estate, and concludes the real estate development company Tianyuan grand strategic positioning.Internal and external factors affecting enterprise development, among them, the internal cause is the prerequisite for enterprise development, and the external cause is the important condition of enterprise development. On the analysis of the Tianyuan shengda company’s external environment, through data analysis and comparison, affecting the macro environment for the development of the company, industry characteristics and the regional economic development, evaluate the strategic factors such as natural conditions, fully understand the external environment of real estate industry and the impact on the real estate development enterprises.On this basis, from the Tianyuan shengda company’s organizational structure, human resource management, enterprise culture and internal factors, such as financial condition is introduced and analyzed the Tianyuan shengda company development present situation and the potential, recognize the Tianyuan shengda companies in the competitive advantages and challenges of the real estate market.In internal and external environment of real estate development, on the basis of in-depth study, through the combination of qualitative analysis and quantitative analysis method for the enterprise’s external and internal strategic elements is evaluated, and the SWOT method to clear the external environment in the process of enterprise development and the opportunity and challenge for the advantages and disadvantages of enterprise internal resources, and accordingly puts forward Tianyuan shengda company development strategic positioning of the alternatives.Finally, combined with the actual conditions of the Tianyuan shengda company, for the important and key factors affecting the development of real estate are analyzed, and using BCG matrix has been clear about the Tianyuan shengda company the status and development direction of real estate, and has carried on the summary, it is concluded that Tianyuan grand development strategy of the company.