Research On Hunan Tourism Industry Structure Optimization

Under the background of economic globalization and the development of the industrial convergence, the tourism industry structure adjustment inevitably become the focus of the tourism economy development. Tourism industry structure adjustment is the precondition of tourism industrial structure optimization and the gripper, the tourism industry structure optimization and the healthy development of the tourism industry structure is of great significance, and the integration development of tourism and other industries is the tourist economy become bigger and stronger, enhance comprehensive benefit, realize the tourism industry structure optimization of important breakthrough. With social and economic development, people constantly improve the income level, living in tourism spending increased, Hunan tourism industry has developed rapidly, but at the same time is faced with problems such as strategy, industry transformation and sharp contradictions seriously restrict development of tourism industry. Tourism industry integration make tourism industrial structure transformation have a new direction, but also to promote the coordinated development of urban and rural areas as a whole. Therefore, based on the optimization of the tourism industry structure, the perspective of industrial convergence is the important content of the sustainable development of tourism industry in Hunan, and also for the development of Hunan tourism industry should be and urgent requirements.In this paper, both at home and abroad about the industry of tourism industry structure optimization and integration based on relevant theories, using off- share analysis method(SSM) and industrial structure model of Hunan tourism industrial structure rationalization and empirically analyzed empirically, and based on the perspective of industrial convergence, the tourism industrial structure evolution mechanism, build tourism industry integration and cooperative dynamic model of tourism industrial structure and fusion of the tourism industry and tourism industrial structure co-evolution of empirical analysis, in order to put forward countermeasures for the development of the tourism industry structure optimization.This article first to Hunan tourism industry structure rationally and highly were analyzed, and find some better effectiveness of the tourism industrial structure of Hunan province, such as sightseeing and entertainment, but the demand elasticity is larger department did not become the subject of benefit from the status of the industrial structure is unreasonable; The deepening of the tourism industry structure is in a state of low level as a whole.Perspective of industrial convergence secondlyanalyzes the mechanism of the tourism industry structure optimization and dynamic mechanism is analyzed, at the same time build tourism industry integration and the coordinated dynamic model of the structure of tourism industry, the tourism industry in hunan province fusion and tourism industrial structure co-evolution of empirical analysis, the study found that: the fusion and promote development of the tourism industry leader of the tourism industry changes, are an important force in promoting tourism industrial structure evolution.Tourism industry convergence interact with tourism industry structure, coordinated development;Hunan tourism industry within the system of tourism industrial convergence degree of positive feedback mechanism is not mature;Tourism industry structure optimization of the negative feedback mechanism.Finally the article is based on industrial convergence Angle, and puts forward Suggestions in optimizing the structure of the tourism industry in hunan province: tourism industry to promote technology innovation;Establish a mechanism for cross-border tourism industry management;Play to tourism industry convergence effect;Strengthen the tourism enterprise innovation system.