Study On Transaction Model Of Zhongyuan Cereal,Cotton And Oil Trading Market

The circulation of agricultural products, an issue related to the benefit of people's livelihood, whose marketing links farmers and consumers. Harvest of agricultural products often cause massive inventory to the origin agricultural products, while the price of marketing products is far higher than the local price, which makes a dilemma:on the one hand, the agricultural comparison income continued to decline; on the other hand, prices of agricultural products are still great injuries. Thus,prevent famers being hurt from low price and at the same time protect people's interest from high price is an important problem, which also reveals the urgency to be as soon as possible to improve our country's agricultural product's circulation mode,and how to efficiently develop the model of the circulation of agricultural products marketing chain is an important issue that effects agricultural planting and price stability. This text takes Zhong yuan C.C.O. trading market as an example to study the circulation of agricultural products marketing mode enterprises in China. First of all, analysis the macro and micro environment of trading market, which needs appearance of a new mode transaction. Secondly, analysis the advantage of Zhongyuan C.C.O. trading marketing pattern and the problems existing in operation process. Finally, on the basis of domestic and international grain trade marketing mode of operation experience, through cooperation with financial institutions to innovate financing means and innovation of trading market information and seamless docking logistics to improve trading market marketing pattern. On the basis of a series of analysis:trading market can be used as the current circulation of agricultural products marketing main body, which is also suitable for a circulation mode of marketing in the central region, but the market has been unable to meet the current rapid development of the marketing mode, on the contrary it should be improved to upgrade the existing trading market; on the basis of the experience of international marketing model's mature circulation, we should tend to build a service platform which can provide information, quality inspection, trading, clearing, transportation for customers; establish a trading market of high starting point, modern, multi-functional, comprehensive, wide radiation; develop advanced logistics and distribution center for agricultural products; combine with modern commercial activities, so as to expand the scale of agricultural products circulation, reduce the circulation link and circulation cost. Finally,apply a rational circulation marketing mode, improving the modern market. In this paper, in the backgroud of the current domestic and international marketing of agricultural products circulation, analyze the current situation of China grain market and its existing problems. Through comparison and analysis of current international marketing model of agricultural products, to find a suitable marketing mode of agricultural products circulation of the Central Plains region. Aiming at the limitations of this article, put forward the future research direction.