The Research On Development Strategy Of Hebei Branch Of Sinosafe Insurance Company

At present,with the continuous development of Chinese economy,the economic development level is higher and higher.The property insurance industry in Hebei province has entered a stage of rapid development.The competition in the industry of property insurance is more and more intense than ever.The property insurance industry has entered a new stage of development.The participation involving in the property insurance industry of Hebei province is increasing gradually.The property insurance industry of Hebei province is in a state of oligopoly.The Sinosafe insurance company of Hebei branch was established in 2005.Over the past 10 years of development,the Hebei branch company had not only experienced the expansion of our business,but also encountered a lot of difficulties while developing.As a provincial branch company which is accompanied by with the rapid development of property insurance market in Hebei province.When the Sinosafe insurance company of Hebei branch is in the face of the current external environment,It should take advantage of the timeliness opportunity and terrain and human.The branch office should make the best use of our own internal conditions in time.In order to make our branch office setting a goal that the main mission of the company is to gain profit.Only in this way,can the Hebei branch of Sinosafe insurance company get more space for further development..As the research subjuct,Hebei branch of Sinosafe insurance company is thoroughly described in this essay.It combines the way of theoretical analysis and the way of empirical analysis together.In this essay,I had used the model of industry competitiveness analysis and the SWOT matrix theory method.All the methods above is used to analysing Hebei branch of Sinosafe insurance company.According to the analysis above,a new goal of the development in Hebei branch of Sinosafe insurance company had been put forward.The current external environment and internal conditions is the basic of the new goal.The company's development strategy and the feasibility evaluation are finally realized the company's new development strategy put forward to implement specific strategies.This paper argues that in the current case,Hebei branch of Sinosafe insurance company is appropriate to reverse type strategy.That is,it seized the external opportunities which had been put its focus on business property and insurance market and it had built up our strength and torsion of the company's internal existing disadvantages,It plays the advantages of itself and to seek or create more space for development.On theconcrete implementation strategy,the focus should be put on the market development.The company should make effort on product innovation,service,information technology,brand,manpower training,etc..