Research On The Management Of The Sales Agency Of Sinosafe Insurance Company In Baoding

With the adjustment of the Chinese economic structure,the implementation of supply side reform,Elimination of backward production capacity,property insurance industries(PII)lie in the critical period of reshuffle in 2016,PII will proceed together with the adjustment,and its market competition will become more intense.In order to keep competitive strength,maintain the competitive position,property insurance companies(PIC)need high quality and high yield marketing channels as its props.Therefore,property insurance companies need to strengthen the sales channels,the channel structure optimization,continuous development of new sales channels,and to enhance its market competitiveness.The article takes Baoding Branch of Huaan Insurance as the researching target,and makes a special research on.this company's building and optimizing sale agent channels.By means of documents,the second-hand sources can be obtained.First-hand sources can be gained by means of questionnaire and interviewing,and the statistics are proceeded and analysed through statistical software SPSS22.0.According to the results of the survey and review of the channel management,the problems existing in the channel management from Baoding Branch of Huaan Insurance can be sumed up as following: the company lacks proactive planning on channels,vague channel targets;less control on the behavior of the channel members,the thteat on the company's image and reputation;the single product of various channel marketing can not meet the demonds of the differentiated markets;the worse systematicness and scientificness of the channel management,less control on the four stages structures,the good and the bad mixed for the individual channels,serious phenomenon of the action of illegal profit;the richness of the agency's clients,but the decline of the discourse right between the company and agencies.Aiming at these problem,this article puts forward some solving countermeasures: to make forward channel planning,select agents with strick standard,establish a new style of cooperation with agents,provide suitable channel member according to the type of the customers,implement agent channel assessment,and develope new channels.Finally,the aritcle provides safeguards to implementation of the measures: to establish a dedicated channel management,provide sales support to distributors,strengthen the training of the channel member,implement dynamic channel rating system,and strengthen the incention of distribution channel.