The Development Strategy Research Of Changsha Central South Construction Project Group Company Of Nuclear Industry

As the marketalization of foundation engineering construction speed up the process, market competition becomes stronger and stronger. The enterprises cannot deal it with short-term way. They must plan everything based on long-term development. Only enterprises make and implement the right development strategies, will they know their development direction, and obtain continuous competitive edge.Changsha Central-south Construction Project Group Corporation of Nuclear Industry(hereinafter referred to as Zhongjian Corporation) is a large-scale state-owned engineering enterprise in Hunan region. Zhongjian Corporation was built more than 50 years ago, its main business contains highway, bridge, municipal engineering and so on. Zhongjian Corporation has high ability of general contracting and construction management. The reputation and business performance are always well. However Zhongjian Corporation is faced with many challenges for the past few years, because of the domestic and overseas macro-environment revolution and market completion increasingly fierce competition. Therefore researching Zhongjian Corporation's development strategy is good for relieving the pressure, avoiding risk, keeping sustainable development, and providing reference for other corporation.On the background of Zhongjian Corporation and its development history and current situation, this thesis using PEST and Five Forces Model analyze the corporation's externalities including macro-environment and industry environment. For the Analysis of internal environment, it analyzes organization structure, aptitude, people, corporate culture of Zhongjian Corporation with field research. Then using SWOT, it analyzes the corporation's advantages and weakness, challenges and threatens. By analyzing two related corporations, the conclusion is the corporation's development stratagem in future is growth. The growth stratagem is on the focus of core business like highway and bridge, upgrading qualification level, cultivating the key competitiveness. Meanwhile for reducing risk, using money and external opportunities fully, the business could expand to nuclear power station, and seek new cooperation and go global market. At last the thesis proposes the implementation measures, mainly include innovating system and mechanism, reforming organization structure, Human Resource Management, Project Management, companies' brand building.