| With national macro-control on the real estate market gradually implement and the rising cost of land, environmental protection, artificial elements, the growth of the real estate industry space became smaller. Human resource management strategy as an important part of enterprise development strategy, which can give full play to the person’s subjective initiative, make full use of material resources and talents and realize the rational allocation of resources. It plays a pivotal role on the establishment and improvement of the core competitiveness of the real estate enterprises. Therefore, based on ZJ real estate company human resource management strategy, using the enterprise management, human resources management and other related theory, the paper discusses how to optimize ZJ real estate company human resource management strategy.First of all, through the literature reading, systematically comb the research results about human resources management strategy at home and abroad, utilize and absorb the relevant methods. And clarify the theoretical foundation of the human resources management strategy, including the overview of human resource management, human resources management strategy related theory, the process and method of human resource management strategy formulation. Then according to the actual situation of the enterprises, we analyze the present situation of the company’s human resources management strategy from human resources and organization structure, personnel recruitment and training, compensation and performance appraisal, employee career management in detail, analyze the problems of ZJ real estate company human resources management strategy and parse the cause. On the basis of it, this paper makes SWOT analysis on ZJ real estate company human resources from the strengths, weaknesses, opportunities and challenges, and take demand forecast analysis on ZJ real estate company human resources by using the relevant data. Finally through the implementation of the new human resources management strategy optimization, promoting human resources is optimized in the aspects of quantity, quality, structure, and providing talent guarantee for implementing company strategic objectives. |