Application Research Of Project Management In New Product Introduction And Trial-Production In Schaeffler (NingXia) Co.,Ltd.

A successful new product introduction and trail-production will bring a better market,more market share and more benefit for a company. Grow or death of a company depends on success or failure in new product introduction.There are some famous bearing manufacture include SKF from SWISS, NSK, NTN from Japan, FAG-INA from Germany & TIMKEN from American. Market share of each of them were changed every year. every of them are focus on new product development to enhance their capability for getting more market share. For survive and fast development under such kind of explosive compete condition, Schaeffler (NingXia) Co.,Ltd., as one plant of FAG group from Germany,who has not only to learn and apply advanced technology, but also need to learn from others, specially for new product introduction and trial-production project management. Because late started and lack of experience on project management, new product market become weakness to Schaefffler Ningxia, this kind of situation gave strong influence to fast market development strategy of company. under this condition, problem research of project management of new product introduction and trial-production are urgent needed. In this paper, the object is find problem like project planning, quality issue, cost issue.communication issue and object management issue,and then provide process optimization or improvement suggestion in new product introduction and trial-production based on company current situation and project management related theory.