Research And Countermeasures On The Information Construction Of Characteristic Agriculture In Southern Fujian Province

With the development of information technology,agricultural informatization has become an important content in the construction of our country.Agricultural informatization concerns the national economy and the people's livelihood;it is the key to improving the farmers' income and building a well-off society in rural areas.However,there are still a lot of subjective and objective restraining factors such as policy,market and infrastructure in the process of agricultural informatization,which need to be further explored and resolved.In particular,many problems remain to be settled in the informatization process of agricultural products promotion.This paper takes agricultural informatization in Xiamen as the research object,summarizes the experiences and lessons from agricultural informatization in Fujian province,analyses the current situation and problems in the development of agricultural informatization in Xiamen,and accordingly puts forward relevant suggestions on an internet based promotion of featured agricultural products of South Fujian.The following results have been obtained:i)The South Fujian featured agricultural system in Xiamen has many characteristics and advantages,such as an apparent feature of subtropics climate,a good geographical advantage for cooperation with Taiwan,one product for one village with a great variety of products,and high development of the rural cooperative economy.ii)Based on a comparative analysis and study of relevant statistics,the development of agricultural economy and farmers' earnings have been far from ideal and declining over the years,mostly due to the relative low level of informatization in the promotion of agricultural products and inefficient marketing channels.iii)Issues exist in the process of South Fujian characteristic agricultural informatization,such as,information dissymmetry in supply and demand of agricultural products,be lack of an informational zed agricultural marketing network,failure of sharing refrigeration resources for agricultural products,weak IT infrastructure in rural areas,etc.iv)The solutions to accelerate the construction of South Fujian featured agricultural informatization are as follow: integrated developing rural cooperative networks in Xiamen,building cold chain logistic and storage system in South Fujian,expanding multi-channel networks including micro-marketing,using policy advantages to compensate for insufficient resources,training marketing talents for new types of agricultural products,etc.This paper analyzes the existing problems of agricultural informatization in South Fujian,sums up the problems arising in agricultural informatization in Xiamen,and then gives an internet-based solution to agricultural informatization in the promotion of South Fujian featured agricultural products.The research is of great importance for guiding the construction of agricultural informatization in Xiamen as well as nearby areas in South Fujian and provides a comparatively good scientific basis for government decisions.