The Research On Upgrading Of Auto Arts Enterprises In The Global Value Chain Based On The Standards

With multinational allocation of resources on a global scale, China's auto parts enterprises is inevitably embedded by the multinational-led global value chains (GVC), following standards and regulations established by a multinational company, and have been locked in the lower end of the global value chain for long.How to upgrade Chinese enterprises in the global value chain is a long-standing hot spot arguments.This paper argues that the standard is an important strategic resource. Lack of Independent brand and own standards resulted in lack of integrated innovation capability and gradually evolved into the loss of the entire voice of GVC.Based on this,the paper analyzes the present situation of auto parts in the Global Value Chain and the standard mechanism in GVC Upgrading.As tools of the value chain governance,standards impact on innovation, cost, asset specificity, the relationship between rent and value distribution by acting on the value chain of the four-dimensional structure of governance to help companies achieve real upgrading.Then the paper analysis cases, and we put forward stepped industrial upgrade path.Finally,the paper makes some suggestions for the local auto parts enterprises in China.