Analysis On The Financing Risk Of Logistics Enterprises Under The Background Of Internet Banking

According to the rapid growth of suning.com and Tmall as the representative of the electricity supplier shopping site, it need to not only promote a development of Internet banking, but also lead to a development of logistics enterprises.Financing demand is increasing because of needs of market development and increasing of investment in growth stage.The logistics enterprises in our country are mostly small and medium sized logistics enterprises, such as financial transparency and other issues.Commercial banks and other financial institutions, in order to ensure their own interests and for prevention and control of risk considerations, mostly take measures to avoid risks and prudent lending.Under the background of Internet Banking,P2P as the representative of the Internet financial enterprises, although they can be effectively alleviated the problem of logistics enterprises financing difficulties, but the Internet financial enterprises and logistics enterprises have business risks.To solve the problems,it may effect on the logistics enterprise's finance.Therefore, how to prevent logistics enterprises under the background of Internet financial financing risk help logistics enterprise to realize the effective financing to help expand the Internet banking businessand theory research value.It discusses the analysis on the financing risk of logistics enterprises under the background of Internet Banking, basing on the theory of finance, combined with the knowledge of economics, management and Game theory.Firstly, through literature study and research, relevant research logistics enterprises under the financial background of the Internet to sort out financing risks, leads to this article to solve the problem, research ideas and main contents. Secondly, the logistics enterprise business and financing requirements, analysis and classification at source at the Internet Financial background logistics enterprises financing risk by reference signal theory, corporate finance risk analysis to achieve logistics quasi separating equilibrium under the influence of the Internet and its financial background factor in the establishment of evaluation index system of logistics enterprises financing risk, identifying evaluation methods of logistics enterprises financing risk.Finally, a Nanjing logistics enterprises specific case studies, using AHP to determine financing risk weights for application of fuzzy evaluation comprehensive financing risk assessment and recommendations put forward appropriate preventive and control measures in accordance with empirical findings.The study is shown that in the Internet financial background, as companies looking for financing high-quality logistics enterprises have become increasingly prominent, fast development of logistics enterprises, large financing needs, the existence of risk transfer phenomenon. Characteristics of different financing mode of operation and the corresponding risk identification and prevention, funds for financing corporate control plays an important role. Research is carried out under the risk of Internet financial background logistics enterprise financing, related to the financing and logistics companies win-win cooperation and sustainable development issues, it is a long-term task.