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The Research On Tourism Promotion Of Cambodia For The China Market

Posted on:2017-07-22Degree:MasterType:Thesis
Country:ChinaCandidate:W J SongFull Text:PDF
GTID:2349330491964199Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
Entering the 21st century, bilateral relations have been developing more and more quickly.With both the party and the government establishing policies and regulations, the relations between the two countries present a long-term stability, mutual trust, friendship and cooperation, comprehensive development.On April 25,1961, is one of the two countries are a historic day, Cambodia and China formally established diplomatic relations, in this day marked the bilateral relations between the two countries has entered a new stage of development.By and s, the relations between the two countries a downward trend, fewer and fewer exchanges and cooperation between the two sides.1989 was a turning point, since this year the relations between the two countries and gradually returned to normal.From to begin with the leaders of the two countries is frequent exchange of visits, to all aspects of the later and all areas of friendly exchanges and cooperation, both sides are fully illustrated relationship has been fully restored and further development, and have somewhat expanded cooperation than before.After entering the 21st century, the entire international community economic development faster and faster, and more stable.Under the influence of the international social stability and economic development, China and Cambodia's political relations, cultural exchanges, economic growth and military cooperation exchanges has been further development.The state of Cambodia's common development goals, walk the same path, are guided by the marxism socialist development road.National nature of China and the kingdom of Cambodia is the same, people's living standard is roughly same, share a common ideal target, in addition, bilateral both sides adhere to the principle of peaceful coexistence and common development of friendly, and to improve people's living standards as the goal, so the two countries are committed to for the development of democracy, prosperity and civilization of socialist country and struggle.Choice to promote the tourist spot, this paper on the basis of defining the relevant concepts, analysis at home and abroad to promote tourism development course and status, in-depth excavation of the promotion of tourism at home and abroad and cultural connotation and characteristics, and choose the typical cases, reading around to promote tourism development mode, sum up experience, to provide reference for domestic development of Chinese promotion tour.At the same time, this article choose in and county as a case study, the author at the destination field on-the-spot investigation, found and county geographical position is superior, the leisure class rich tourism resources, but the utilization rate of resources is not high, a single product type, tourism development is relatively lagging behind.This paper by analyzing the feasibility of promoting tourism and county development, shows and county to promote the overall objectives of tourism development and development strategy, find out the most suitable for the promotion of the local tourism development mode, to provide personalized, characterization and differentiation of the promotion of tourism products.Based on the case and county full of on-the-spot investigation, the analysis of the county tourism resources, tourism demand and tourism market, on the basis of Cambodia tourism promotion in China put forward the government leading, market regulation, industry groups and the development of special breakthrough four-wheel drive mode, developed is suitable for the promotion of special tourism products, and county, in order to play a reference role in the local tourism development.
Keywords/Search Tags:Cambodia, tourism in China, Tourism promotion
PDF Full Text Request
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