Xinjiang Agricultural Supply Chain Integration Model Based On E-Commerce

Modern commercial competition has been transformed by the competition among enterprises to supply chains. The conceptions of supply chain management has been extended to the field of agriculture sector. Due to the agricultural products have properties different from industrial products, agricultural products supply chain has its unique characteristics. In recent years, the agricultural products supply chain gradually by scholars and related areas of concern, at this stage has become a research hotspot in the field of supply chain management. Xinjiang is a major agricultural province, which has a unique natural advantage. so they cre-ated a unique environment for the growth of high-quality agricultural products. They has a big reputation at home and abroad, especially in some of the characteristics of agricultural products. But the Xinjiang agricultural products supply chain model and agricultural industr-ial chain is relatively backward, not perfect, which makes the Xinjiang agricultural products only its own product advantages, rather than have the market competitiveness. Xinjiang agricultural products supply chain model of a single independent, and there are many problems in the agricultural products supply chain system, lack of effective mechanism of integration. Practice has proved that integration based on e-commerce can effectively solve the existing problems in the agricultural supply chain.Firstly,this article summary and comment at home and abroad for the agricultural supply chain, agricultural supply chain integration and summarize research advance agricultural e-commerce at the present stage, e-commerce analysis based on the inevitability of agricultural supply chain integration. Secondly, recalling the agricultural supply chain management theory, the theory of supply chain integration and e-commerce theory, provide a theoretical basis for the thesis writing.Then, research and analysis of Xinjiang agricultural products supply chain mode at this stage, analysis of the supply chain in the main participation body's development status farmer professional cooperatives, agricultural product processing industry included.Xinjiang information development status basic environment, rural informatization, agricultural product electronic commerce included. And the bottleneck problem of the Xinjiang agricultural product supply chain in the process of integration is analyzed and summarized. Then the feasibility of Xinjiang agricultural products supply chain integration from the three aspects of policy, management organization and e-commerce platform, given the overall theoretical framework of integrated supply chain.And has carried on the detailed explanation from three aspects involved in the main, e-commerce platform and the operation mechanism of supply chain integration model, carries on the appraisal to the agricultural products supply chain integration mode. Finally, this paper through the study of empirical methods for Xinjiang fruit industry group company of agricultural products supply chain integration analysis, carries on the appraisal to the agricultural product electronic commerce under the supply chain integration mode, and put forward some countermeasures to promote the development of the supply chain of agricultural products in Xinjiang, hope to contribute to the improvement of circulation of agricultural products in Xinjiang status and characteristics of agricultural products to enhance competitiveness.The research results show that Xinjiang agricultural products supply chain integration of existing model system is not strong, the application of information technology is backward, the core business function is weak, a series of problems such as the lack of cooperation between members of the supply chain, which seriously affect the circulation efficiency and market competitiveness of Xinjiang agricultural products promotion. Integrated supply chain can solve these problems effectively, the electronic commerce technology is an effective means of integration.The integrated model can realize the information, improve circulation efficiency, to improve the relationship between supply chain participants, the realization of farmers' income, the effect of customer satisfaction. This article from the norms of the supply chain management system, cultivate the core enterprise and strengthen three aspects of informatization construction, put forward countermeasures and suggestions of promoting the integrated security mode development.