Development Mode Research On Agricultural Product Supply Chain In Shandong Province

The development of science and technology, especially information technology,widely uses in the production and life, so that the economy between China and theworld continues to deepen and integrate. China’s agricultural development system isalso subject to the globalization of the world economy and the impact of theintegration process, showing the imbalance of various aspects of the industrializationof agriculture, agricultural development constraints from the production areas to thetransfer of market circulation, the agricultural interests of the split point split from theinterests of the agricultural enterprises converted to the benefits division between theagricultural supply chain.The paper through the summary of experience in agricultural development ofagriculture in developed countries, to get this conclusion: not smooth and instabilityof the industry supply chain is often due to the complexity of the supply chain,logistics, information flow and capital flow and variability. Shandong Province,agricultural production, circulation pattern and imperfect circulation system ofagricultural products led to the agricultural supply chain logistics, information flowand capital flow is more complex and changing supply chain is not smooth and theproblem of instability more serious, so that the agricultural supply chain developmentin Shandong Province are severely constrained, and thus a serious impediment to theprocess of agricultural industrialization in Shandong Province. Therefore, thecombination of Shandong Agricultural production and circulation of the status quo, tofurther strengthen the supply chain management of agricultural products in ShandongProvince, Shandong Agricultural cope with the economic integration environment.Chain enterprises in the supply chain of agricultural products e-commerce technologyto build a set of production, circulation and market information platform as one of the more comprehensive and timely manner to help the chain enterprise to achieve theintegration of information flow, value flow and logistics of the agricultural industry,improve the agricultural industry chain, value chain and supply chain to address thekey issues of Shandong Province, agricultural production, large circulation, therefore,in the process to build and improve the organizational model of the supply chain ofagricultural products in Shandong Province, to strengthen and enhance-commercetechnology in the supply chain system status and role of agriculture in ShandongProvince, the most important response to the economic integration environment.In view of this, this paper attempts by analyzing the summary of world agriculture indeveloped countries advanced the industrialization of agriculture experience, andcompared with the status quo of China’s agricultural products supply chain, ShandongProvince, the agricultural supply chain organization modes of the problems andinfluencing factors analysis, discover how to use e-commerce of agricultural productsto the further integration of the supply chain, build organizational model based on thegovernment-led virtual supply chain of agricultural products, and on this basis tofurther explore the use of already widely used in other industries, supply chainoperations reference model (SCOR) and Multi-Agent systems Development MethodMaSE multi-Agent-based agricultural supply chain SCOR model to providetheoretical and practical basis for the further development of the supply chain ofagricultural products in Shandong Province.Ultimately, the author hopes to provide a theoretical support for the construction ofthe supply chain of agricultural products in Shandong Province and to achieve a newsupply chain model in the real operation, such as specialized cooperativeorganizations of farmers on the basis of the information in the e-commerce efficiently,standardly, scientifically, systematically integrated farmers, to guide the production,China Unicom market, open up the market, to build the core of the virtual supplychain; leading processing company’s core focus on value-added processing ofagricultural products, integrated marketing, to achieve a leading brand of agricultural products; retail end of the chain, increase the proportion of direct pathway to achieveproduction and marketing docking; integration circulation of agricultural productsdistribution center to use advanced logistics ideas and technology to ensure that theentire distribution processes efficiently and low-costly.