ABC Tournament To Raise Public Shareholding Company O2O Project Business Plan

With the vigorous development of Internet banking, the Chinese economy has entered a transition era of mass venture and innovation. In the new economic background with macroeconomic policy, crowd-funding, as the representative of shared economy, has gained the attention of the public. Equity raising is typical in the Internet financial sector.As a product of both equity financing and Internet technology, crowd-funding is actually "Internet + investment bank," which is a new situation of Internet banking. It opens new method of equity trading and supports real economy and is an important aspect of the establishment of a multi-level capital market. Crowd-funding can effectively solve the problems of unbalance of the need for innovation and capital of business startups, satisfy the needs of small micro-finance development, help SMEs solve problems when financing, provide common consumers with multiple method of investment and asset allocation. Above all, it promotes the development of China's economy.On the other hand, as to the status of the domestic Internet banking, because of weak supervision, equity raising develops unchecked. In future, all parties will work together to carry out a new round of institutional building and pattern adjustment, and ultimately for the sound development of equity raising.This business plan studies the background of the project, concepts and mode of crowd-funding, and then introduces the project plan and business models, combines advanced business concepts and PEST and Porter's five forces model, which were used to analyze macro environment and industry competitive environment. With SWOT analysis, external environment and development opportunities are favorable to the project; with market segmentation of the project by STP method, target market was set.According to the characteristics of the target market, market of the project is private equity funding O2 O platform. Then 4Ps theory was used to develop a marketing mix strategies, at different stages of the project with different emphasis. In the initial phase of the project, with the use of the private equity funding experience of ABC company, channels of project selection and fund-raising channels were established. By private equity funding membership and enhancing popularity, market share is increased rapidly. After getting through the initial stage, according to market and development needs of the actual situation, introducing fund, small fund and equity fund and other ways will be used. Internet information and convenience will be made full used of. The experience of off-line interactivities of Saihui Club will be emphasized. Personal and various services are encouraged and value will be found though crowd-funding. Thus brand name will be more popular and trustable.Based on the standard and requirement of the business plan and completion of the project plan, 10 million yuan will be invested initially, of which 4 million yuan is the self-financing capital of ABC company, and of which 6 million yuan will be acquired through crowd-funding and equity trading. On this basis, the project investment and financing plan and exit instructions are clarified. By cost estimates, revenue and cost analysis, income forecast, balance sheet statistics, cash flow forecasting, and project appraisal and other aspects of investment returns, three reports for the implementation of the business plan will be worked out, providing reference data for investment decisions. The risk of the project is also considered and correspondent prevention is listed.In short, by analyzing the business mode and financial index(the net present value and internal return method), the profit of the crowd-funding project of the ABC company is high and project payback period is short and it is worth the investment. Risk analysis also shows that the project risk is controllable.