Research On The Development Strategy Based On The Internet Platform Operation

The essence of business is value creation and value delivery. The main link of value creation is to design, manufacture, and value transfer mainly depends on information flow, capital flow and logistics. In the information flow, capital flow is to be internetize, the logistics industry is bound to be internetize. When the mobile Internet era, the Internet+ on the traditional logistics industry's impact and recycling, to reach an unprecedented height. Asset light rapid expansion, it solve the technology from the back to the front, electricity supplier and logistics of the increasingly close integration, under the new situation the beacon of the logistics innovation and entrepreneurship quickly ignited. How to deal with the challenge, how to seize the opportunity, has become a traditional logistics enterprise of a turning point.This paper takes Shanghai Shensy Enterprise Development Co., Ltd.(hereinafter referred to as the Shanghai shensy) as the background, using PEST model, five force model and external factor evaluation matrix tool of enterprise internal and external environment analysis, find out the key factors affecting the development of enterprises. Using SWOT to analyze the opportunities, threats,advantages, disadvantages, and the direction of future development of enterprises, the development strategy based on the Internet platform based on the vision and mission of the enterprise.The company is in the pre listing,the company's status in the early stages of due diligence. More importantly, the study from the actual case, to the reality of a certain model of innovation ability, but because of the capital bottleneckinto business scale, the interest rate can not be sustained in small and medium enterprises in the strategic plan to establish and implement a practical reference.