| Agriculture is the foundation and guarantee of the national economy, and with the decline of the proportion of agriculture in national economy and the increasing difficulties in agricultural development, there are some new agricultural business entities arises in the same time. But in recent years, new agricultural enterprises have faced serious financing difficulties and problems which have been given much attention by scholars. At present, as national policy encourage the development of new agricultural business entities, Guangdong Province is a leader and pioneer in the agricultural development, and new agricultural business entities have been fully support by the provincial government. From the academic point of view, the new agricultural business entities are defined as the household contract responsibility system with a large scale of land, the intensive degree of high level, strong competitiveness in market, the scientific organization and management system, the modern agricultural production operators. The new agricultural business entities include cooperatives, planting large family farms and agricultural industrialization leading enterprises.According to the actual situation of Guangdong Province, new agricultural enterprises not only extend the agricultural economy of the marketization process, play a key role of organization of farmers and rural cooperatives collective, at the same time, also improve the rural economy and financial development, promote agricultural income, so it is the implementation of building a well-off society in an all-round way and an inevitable choice in promoting agricultural development and increasing farmers’ income. But there are still some problems in the process of development, the financing problem is particularly serious and all these problems are need needs to be focused and solved. Therefore, from the agricultural extension disciplinary point of view, and according to agricultural development, rural financial market and imperfect competition theory, the author of this paper using the method of literature research, data analysis method, case analysis method and empirical analysis method, Taking Zhanjiang City as an example, investigate the influence factors of new agricultural financing needs of business entities, and try to provide theoretical and practical basis for new agricultural enterprises of Zhanjiang City.Based on the literature, in this paper the author fully absorbs the relevant theories and realities of the research on the new agricultural management subject in the domestic and abroad, and forms a complete conceptual framework and problem awareness. At the same time, the author taking the actual situation of Zhanjiang City as an example, systemly analyze the financing needs of new agricultural enterprises in Zhanjiang City with the related basic concepts, financing problem research, basic theoretical assumptions and research results and try to provide a practical way to solve the existing financing problems of the new agricultural enterprises through analysis and summary of the influence factors new agricultural enterprises financing problems of Guangdong Province, and puts forward the corresponding countermeasures and suggestions aiming at specific problems. Suggestions include: to strengthen the agricultural business financing support, to establish linkage mechanism, the development of rural enterprises which be supported by central and local government; establish an operation mode of inter city, realizing the complementary advantages of resources which is not only conducive to the development of the area also to the development of new agricultural business entities in the Pearl River Delta; to increase financing and service innovation, which includes not only the increase of bank credit product innovation, introducing innovative collateral mode, benefit guarantee institutions, innovation in financial services, and more emphasis on Zhanjiang’s overall financial operation of the coordinated development of agriculture financial support; to establish a new agricultural business entities financing mode as the most critical step, to improve the efficiency and precision of the use of funds, to strengthen the cooperation of various departments to ensure the healthy and stable development of new agricultural business entities, to improve the profit value and expansion speed. To improve financing difficulties of new agricultural management main body in Guangdong can promote the development of rural economy, improve the rural financial environment in Guangdong province. |